Top link and sniffing create enhanced readability

When creating an email message you have to take several aspects into account to communicate your message ideally. This depends on the personalisation, the composition and the text as well as the technical aspects.
An important aspect of this issue is the readability of your email message in each email client. This issue can be solved [...]

Automated reporting quickens your email optimisation.

Does your email marketing program let you use data downloads for your management reporting easily?
Or do you have to invest valuable time into putting that information together yourself? 
If you’re using an in-house system, you should consider automating this aspect with a reporting tool. And if you’re about to start using an ASP-based platform, make sure [...]

Practical stuff: The unsubscribe link translated

The Belgian law obliges corporates to pick up an unsubscribe link in their commercial emails. (Read all about this in the article: ‘What is the Belgian opt-in law’). Most commercial emails include a toplink as well. Those who are having troubles reading the email, are nonetheless able to read the email thanks to the toplink.
To [...]

Frequency and content?

Frequency and relevance go hand in hand. Only talk to individuals in your audience when you have something to say. The idea that -it’s Thursday and I’ve got to blast my email- is seriously outdated.
Marketers have few opportunities to engage their customers and prospects.  You can’t afford to waste that touch, so don’t. If you [...]