That did make me think a bit.

I think everybody would agree that deliverability is the answer to your question.

Then again, you should consider the message. Even if it is getting delivered…is it getting read?

Make sure that your core message is text. In other words, don’t have your message or call to action in the image. Many won’t EVER see it.

I get tons of email per day. If the email doesn’t grab my attention or I have to figure out what the message is about, I quickly delete.

Many big name companies make the mistake of sending out their messages in an image. I see it all the time.

I have image blocking on my Outlook email client and some of the messages I receive appear to have no message at all (the image is blocked). I have to click a link to activate the images….

Do you think I’m going to go through the trouble? Probably not, if I don’t have a clear understanding of what the email is about when I start to read it.

Just something to think about.