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In particular we think the MarketingSherpa’s bestselling Landing Page Handbook is worth to consider. It helps you raise conversions by up to 55% (that’s what MarketingSherpa says) or more for search, email, and ad campaigns for lead generation, ecommerce, and even blogs.
Top 10 Questions Answered by MarketingSherpa’s Landing Page Handbook
#1. What are typical conversion rates for landing pages? What are the Top Five Common Mistakes that hinder conversions?
#2. What’s the Number One, easy, way to lift Google PPC (paid search ad) conversion rates? How about improving results from SEO-driven search clicks?
#3. What email marketing landing page blunders should I fix immediately? How about real-life ideas to take my email results to the next level?
#4. How can business-to-business marketers improve response rates for lead generation offers such as webinars and white papers?
#5. What landing page layout is most recommended? Should we have one column, two columns, or three? What about colors and graphics? What is “web 2.0″ design?
#6. How can we raise ecommerce sales with landing page tweaks?
#7. Which tests have highest impact — copy, design, or video? What’s the difference between multivariate and Taguchi-style testing? Can I see some before-and-after landing page test Case Studies?
#8. How should we change our registration form to get more sign-ups?
#9. Can blogs be landing pages? How can I improve conversions from a blog?
#10. What copywriting works best for landing pages? When should we use short copy and when should we test long copy?
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