Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or not succeeding of your email marketing campaign.
Email subscribers have specific expectations when they confirm their registration. Communicate the subject, topics and frequency on the registration form, so every receiver knows what to expect.
Offering different frequency options can help too, and immediately take the chance to gather receiver’s preferences from the beginning of their subscription.
Conclusion: make clear what registrators can expect to prevent future unsubscriptions.Only send out emails when the contents has value for the subscribers. When you send out irrelevant emails your unsubscribe rate may increase.