How to define the image-text ratio of your emails

As we already mentioned in one of our previous tipmails, a good balance between text and images is what makes your email work. It’s wise to keep in mind that most email clients block images by default. The challenge for email marketeers is to find the right text-to-image ratio that best suits their product. Here’s […]

Don’t let the benchmarks blind you

One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks? Well, to tell you the truth: none of the above clearly points out […]