Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you [...]
Category Archives: Copywriting
Keep it short & to the point
April 7, 2008 – 8:07 pm
Motivate your contacts to read your newsletters, by keeping them brief and to the point. We suggest a maximum length of just one A4, no more. Make sure your readers don’t need to scroll more than twice to see the whole message.
Got more interesting stuff to tell? You can always link to landing pages from [...]
Write good, clear and relevant copy
April 1, 2008 – 9:05 am
When communicating through email, what you write should be 100% clear. Relevant, compelling and professional. Because we are so used to “dashing off” an email to someone, we sometimes have the tendency to do the same when using email for marketing purposes.
Be aware that this mistake can harm your company’s credibility. Eventually, it could even [...]
