1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Tuesday 24 November or join the French session on Tuesday 1 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one [...]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op dinsdag 24 november 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]

What links can do in your email

Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
But how can you increase the chance email receivers will actually click and engage with your message?
The key is relevant content of course, but next to that [...]

Use bookmarks to enhance the relevancy in your emails

A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
 
A table of contents contains all the different topics covered in your email.  That’s why it holds [...]

Respect your mobile email readers

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]

Get on track with clear landing page URLs

One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
And what’s more:  landing page [...]

More revenue through relevance

A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Fact: not all your readers have 20/20 vision

Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn’t necessarily mean that your recipients do too…
So make sure your type size is at least [...]

Make your emails readable

Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.
Studies have proven that the maximum length of a line of text should be about 50 to 55 characters at the most. Shorter lines are okay, but lines longer than 55 [...]