Use bookmarks to enhance the relevancy in your emails

A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
 
A table of contents contains all the different topics covered in your email.  That’s why it holds [...]

Respect your mobile email readers

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]

Get on track with clear landing page URLs

One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
And what’s more:  landing page [...]

More revenue through relevance

A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Fact: not all your readers have 20/20 vision

Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn’t necessarily mean that your recipients do too…
So make sure your type size is at least [...]

Make your emails readable

Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.
Studies have proven that the maximum length of a line of text should be about 50 to 55 characters at the most. Shorter lines are okay, but lines longer than 55 [...]

Take a next step in personalization

Your emails should be written by real people, for real people. Nobody wants to read an email that has an impersonal, static style of writing. Personalization is an ideal way to give your readers the impression that you really know them.
Personalization is often associated with ‘Dear firstname’. Admittedly, that’s one great way to get in [...]

Use the force of testimonials

Nothing convinces more than some good references. When your message is endorsed by one of your customers, their objectivity and independence from your company will boost your credibility.
Testimonials are most powerful when they come from people the recipient can relate to. For a business-to-business mail campaign for example, using a testimonial from someone
within the same [...]

How to create a message content that works?

With acquisition campaigns, as with most email marketing, it’s best to be clear and concise. Do not overload the reader with too much information. Most email subscribers utilize this medium as a quick way to send and receive information.