We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Tuesday 24 November or join the French session on Tuesday 1 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one [...]
Category Archives: Deliverability
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.
November 9, 2009 – 6:25 pm
1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.
November 3, 2009 – 10:33 am
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op dinsdag 24 november 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]
My presentation @ Digital Marketing First
October 22, 2009 – 1:04 pm
I just presented my case on the importance of relevant communication in order to improve your reputation management and deliverability.
I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad [...]
Listen to your reader’s unsubscribe feedback
August 17, 2009 – 9:33 am
Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.
For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers to [...]
How to deal with generated traffic?
August 4, 2009 – 12:02 pm
A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has [...]
Respect your mobile email readers
June 8, 2009 – 12:27 pm
The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]
Whitelisting vs. Reputation Management
May 4, 2009 – 2:40 pm
In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it [...]
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
New offices in Amsterdam and Paris
April 10, 2009 – 8:46 am
Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.
From now on you can also reach us here http://www.emailgarage.com/html/about_contact_us.asp
We will be glad to help you with your email marketing, deliverability, renderability and integration needs.
A day at TMF&A, a quick update on (email) marketing technology
February 25, 2009 – 3:33 pm
On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.
