Master Class speaker, Kenny Van Beeck, on YouTube.
More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
Category Archives: Design
Email Marketing Master Class Speaker on YouTube
November 16, 2009 – 8:13 pm
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.
November 9, 2009 – 6:25 pm
We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. Recent [...]
1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.
November 3, 2009 – 10:33 am
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]
What links can do in your email
July 13, 2009 – 9:49 am
Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
But how can you increase the chance email receivers will actually click and engage with your message?
The key is relevant content of course, but next to that [...]
Use bookmarks to enhance the relevancy in your emails
June 22, 2009 – 11:01 am
A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
A table of contents contains all the different topics covered in your email. That’s why it holds [...]
Respect your mobile email readers
June 8, 2009 – 12:27 pm
The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
Site navigation in email
March 30, 2009 – 9:41 am
Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.
Using site navigation as part of your email [...]
Use HTML that doesn’t hurt
February 7, 2009 – 10:12 am
Waiting for a large message to download when the file size wasn’t justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections.
Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 [...]
Make your emails readable
January 19, 2009 – 12:12 pm
Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.
Studies have proven that the maximum length of a line of text should be about 50 to 55 characters at the most. Shorter lines are okay, but lines longer than 55 [...]
