9 tips for Landing Page design

Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you [...]

Landing pages - importance and opportunities with testing and optimization

Earlier this week I attended a WSI event in Birmingham, UK where I had the opportunity to hear Stefan Tornquist speaking about optimizing landing pages. Stefan is the research director at MarketingSherpa. Later during this event Chuck Bankoff listed more useful design tips for landing pages. Read about it at the end of this post.
Tornquist opened his [...]

Keep it short & to the point

Motivate your contacts to read your newsletters, by keeping them brief and to the point. We suggest a maximum length of just one A4, no more. Make sure your readers don’t need to scroll more than twice to see the whole message.
Got more interesting stuff to tell? You can always link to landing pages from [...]

The quest for successful email marketing - Meet Benoit in Paris.

- Live from MD expo in Paris -
I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked. Sorry for these people sitting on the [...]

Les moyens créatifs pour construire des emails gagnants

Découvrez comment créer un message et une tonalité en parfaite adéquation avec vos groupes cibles.
Au salon MD expo à Paris, Benoit Carlier et Luc Robijns de EmailGarage partageront avec vous quelques uns des cas pratiques et des techniques approuvées par des entreprises telles que Sony Ericsson, Hilton ou encore Unilever. A la fin de la [...]

About magazine covers and creating winning emails

Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing and more. Strategies are conceived and tactical plans are rolled out. At some point all this is translated into deliverables.: print, direct mail, website, SEM, mobile, blog, email etc. Creating communication deliverables that capture the consumer’s attention and makes him dialogue with you or [...]

Worst practice: scrollbars

A few days ago we received a new email in our inbox. As Valentine’s Day comes closer and closer lots op companies start sending promotional e-mails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions.
As we did some research about this email, we found [...]

Advised fonts in email marketing

Copy in Arial 10pt:
Visibility studies indicate that the best fonts for email communications are Arial 10pt and Verdana 10pt. It is highly recommended not to use fonts less than 10pt under any circumstance. If you decide to send your email message in 12pt, use Arial. Arial and verdana are standard default fonts and are therefore [...]

Embedded images versus delivery

Some marketers embed images in their proper e-mail message, to prevent that their readers have to ‘download pictures’ first.
Without the deliverability issue, this is a well thought action. Unfortunately, adjusting attachments (like images) will highly increase the chance that your email is reported as spam. Another topic on this blog tells you more about inserting [...]

Creative ways to construct winning emails

How to create email campaigns that give better click through, higher sales conversion and great customer brand experience. This presentation is made by Serge Van de Zande some time ago and reused recently. Serge is managing partner of Luon, a direct marketing and sales company. EmailGarage is a business unit of this Luon-group.