A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
A table of contents contains all the different topics covered in your email. That’s why it holds [...]
Category Archives: Design
Use bookmarks to enhance the relevancy in your emails
June 22, 2009 – 11:01 am
Respect your mobile email readers
June 8, 2009 – 12:27 pm
The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
Site navigation in email
March 30, 2009 – 9:41 am
Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.
Using site navigation as part of your email [...]
Use HTML that doesn’t hurt
February 7, 2009 – 10:12 am
Waiting for a large message to download when the file size wasn’t justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections.
Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 [...]
Make your emails readable
January 19, 2009 – 12:12 pm
Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.
Studies have proven that the maximum length of a line of text should be about 50 to 55 characters at the most. Shorter lines are okay, but lines longer than 55 [...]
Start 2009 with a dialogue
January 8, 2009 – 5:58 pm
EmailGarage thinks that 2009 will be – more than ever – about dialogues.
That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created [...]
Online marketing trends for 2009
January 6, 2009 – 4:12 pm
Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.
Traditional marketing techniques will have to be re-modelled and new marketing will gain more weight.
Email Marketing will boom in 2009!
Sounds like good news for us, but there are still some action points:
Design and renderability are becoming more and more important
Deliverability [...]
Christmas driven marketing
December 12, 2008 – 2:03 pm
Christmas holidays are coming. Greeting cards and presents are all around this time of the year. Not surprisingly, they are the ideal way to convey your season’s greetings to your clients.
Haven’t yet decided how to send your best wishes to your relations?
Why not try the free EmailGarage e-cards for a change? They’re a great tool [...]
5 tips for enhancing email registration
November 10, 2008 – 12:48 pm
A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.
Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during [...]
