Category Archives: Email marketing Summit Miami

Day 3: new objectives in email marketing for 2008

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
We kicked off the day with a short, but very clear update on the new objectives in email marketing for 2008. These findings are based on in-depth research conducted by MarketingSherpa and a few of its partners.
 
Interesting content, without doubt, but take into account that these [...]

Day 2: email capture, optimization and landing pages

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” 
I already met some very interesting people during my very early breakfast.

It’s clear that US companies are closely watching the European market and try to understand how we handle multi-lingual campaign management. Since most of the the email marketing platforms are uni-lingual (English). They are scoping [...]

Day 1: The transfer from Brussels to Miami

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
Tomorrow the MarketingSherpa Email Summit in Miami finally kicks off. I will share my thoughts and activities on this prestigious event, built and visited by leading-edge email marketing specialists from all over the world.
Today, the trip starts. I’m excited. We had a pretty rough trip. Boarding [...]