What’s the ideal moment to send your e-news? Let Twitter help you.

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?
 
This is how it’s done…
1. First, go to http://search.twitter.com and type in a few keywords related to your industry, eg “Hotels in Brussels”, “Fitness [...]

Email Marketing Master Class Speaker on YouTube

Master Class speaker, Kenny Van Beeck, on YouTube.
More info on the EmailGarage MasterClasses, here.  A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. Recent [...]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]

EmailGarage at the Email Marketing Forum in Brussels, Nov 18.

EmailGarage is invited to speak at the Email Marketing Forum, a unique all-day event offering a hands-on guide to set up the perfect email marketing campaign.
Kenny Van Beeck, senior e-marketing consultant at EmailGarage, will focus on Reputation Management that day. If deliverability and generating high response is your top priority, you cannot afford to miss [...]

My presentation @ Digital Marketing First

I just presented my case on the importance of relevant communication in order to improve your reputation management and deliverability.
I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad [...]

EmailGarage at Digital Marketing First in Brussels

EmailGarage will be present at Digital Marketing First, the Belgian marketing event of the year. Our experts are looking forward to meeting you at booth D18. Feel free to drop by and discuss your email marketing challenges – we’re there to share our insights and best practices.
Kenny Van Beeck, senior e-marketing consultant at EmailGarage, [...]

Why email subscribers unsubscribe

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or [...]

Listen to your reader’s unsubscribe feedback

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.
For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers to [...]

Do you know how your recipients behave?

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? [...]