Integrated marketing is key to building customer dialogues

Luc Robijns, live from the IDMF - InternetWorld event in London
Yesterday we heard that next year IDMF and InternetWorld were going to take place in two different locations. Probably on the same days somewhere in April 2009. A Brand Republic journalist asked me for my opinion on this and I commented that splitting up these events was [...]

Take part in our email marketing survey & get the full report for FREE.

During recent years, EmailGarage has been continuously analysing the evolution and trends in email marketing.
Today we are running our 4th Belgian email marketing survey. In this edition we aim to define the current status of email marketing as a medium. It will help us get a detailed insight into its role within the marketing mix [...]

Will online take over the offline world?

Since a couple of months now we are travelling the world in search off the online trends of today. I wanted to share my thoughts with you on how I see evolve direct marketing all over the world. We’ve been to Miami, Hannover, Birmingham, Paris, Brussels, Amsterdam and Utrecht. Different places and different trends.
As president [...]

Nederlandse direct marketeer kiest voor internet en e-mail

Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
De resultaten van de DM Media Enquete 2008 zijn gepubliceerd. Het IDMK, E-Profile Marketing en Twinkle voeren elk jaar dit onderzoek uit in Nederland. De uitslagen over de ontwikkelingen in Direct Marketing zijn dit jaar verrassend.
De direct marketeer gaat in 2008 zijn uitgaven voor websites [...]

Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD - Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]

IAB Belgium Email Marketing Ateliers

Iab Belgium is organizing some ateliers about email marketing. An entire day devoted to the art of email marketing. The course has been prepared and will be giving by the members of the Iab email marketing taskforce. All very good Belgian email marketers. As president of this taskforce I’m very proud of the initiative.
Benoit Carlier of [...]

A day at Marcom ‘08

Yesterday Kenny and myself attended the first day at Marcom ‘08 in Amsterdam. A mix of vendors, service companies and communication experts were ready to show their best products and services.
Based on this first day we can already make some interesting conclusions. We had several specific questions, and we could make some special remarks based [...]

Landing pages - importance and opportunities with testing and optimization

Earlier this week I attended a WSI event in Birmingham, UK where I had the opportunity to hear Stefan Tornquist speaking about optimizing landing pages. Stefan is the research director at MarketingSherpa. Later during this event Chuck Bankoff listed more useful design tips for landing pages. Read about it at the end of this post.
Tornquist opened his [...]

EmailGarage workshop combines live and online meeting!

Yesterday the offices of EmailGarage were the scene of an interactive workshop based on our Email Marketing Summit ‘08 visit in Miami.
Via our blog and weekly tipmail we invited people to attend this workshop and learn more about next-level email marketing. The Summit brought together a broad variety of passionate internet marketers. We discovered a [...]

Jump into the next level of email marketing this Monday

This Monday, you’ll bring your email marketing knowledge to the next level!
Mark this Monday April 14 in your diary! That’s the day you need to attend a workshop full of tips, cases and innovative news about next-level email marketing!
From 2 PM to 5 PM you’re up for a fantastic show crammed with slides, inspiring discussions and useful [...]