1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Tuesday 24 November or join the French session on Tuesday 1 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one [...]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op dinsdag 24 november 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]

EmailGarage at the Email Marketing Forum in Brussels, Nov 18.

EmailGarage is invited to speak at the Email Marketing Forum, a unique all-day event offering a hands-on guide to set up the perfect email marketing campaign.
Kenny Van Beeck, senior e-marketing consultant at EmailGarage, will focus on Reputation Management that day. If deliverability and generating high response is your top priority, you cannot afford to miss [...]

My presentation @ Digital Marketing First

I just presented my case on the importance of relevant communication in order to improve your reputation management and deliverability.
I was surprised by the fact that a lot of people were still not aware of the importance of the SenderScore and the reputation of the IP-adress. The whitelisting myth is still top of mind. Sad [...]

EmailGarage at Digital Marketing First in Brussels

EmailGarage will be present at Digital Marketing First, the Belgian marketing event of the year. Our experts are looking forward to meeting you at booth D18. Feel free to drop by and discuss your email marketing challenges – we’re there to share our insights and best practices.
Kenny Van Beeck, senior e-marketing consultant at EmailGarage, [...]

Why email subscribers unsubscribe

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or [...]

Listen to your reader’s unsubscribe feedback

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.
For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers to [...]

Do you know how your recipients behave?

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? [...]

How to deal with generated traffic?

A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has [...]

Fine-tune Email Frequency

When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates [...]