Use bookmarks to enhance the relevancy in your emails

A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
 
A table of contents contains all the different topics covered in your email.  That’s why it holds [...]

Maximize customer satisfaction through email

You may provide the greatest product in the world with the best service in the industry, but if it doesn’t work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon.
There is a relatively easy way to boost customer satisfaction. Consider starting an email [...]

Respect your mobile email readers

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]

First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed.
These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event.
If you don’t want [...]

The new Dutch opt-in law

As from the 1st of July there is a new opt-in legislation regarding B2B communication.
Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.
From now on electronic B2B communication will have the same restrictions as B2C communication.

Get on track with clear landing page URLs

One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
And what’s more:  landing page [...]

More revenue through relevance

A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your [...]

The Relationship Marketing Congress underlines EmailGarage’s belief in relevant messaging

Today EmailGarage is proud to be a part of the Relationship Marketing Congress, organised by Stichting Marketing. This yearly congress is all about relevant marketing cases and presentations that touched the audience or built a unique conversation.
Visitors can attend presentations about customer targeting, audience participation, online behavioural targeting, B2B customer relationship building, combined with interactive [...]

Whitelisting vs. Reputation Management

In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version