How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s […]
Category Archives: Email Marketing
Don’t sell the product. Tell the story.
September 12, 2011 – 4:01 pm
Storytelling is a method often used by established companies or innovators, because they have a clear vision about who they are and what they stand for. But in fact, any company — oh yes, that goes for yours too — can use storytelling to engage people. Your first goal should be to clearly define what […]
What’s on the menu for your B2B email?
August 26, 2011 – 9:21 am
Content is king. You probably heard this one before. But how do you keep coming up with fresh and new items for your emails? This is rather simple in a B2C context. A B2B sales process however, is more complex and requires an approach with different types of content. Need some inspiration? These five types […]
QR codes: a simple way to boost subscriptions
August 18, 2011 – 1:21 pm
How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes. Just think about it, when people aren’t behind their pc, they would have to type the URL on their mobile device, wait for the page to load, look for a subscription form […]
How to make sure your emails look sharp on mobile devices
August 12, 2011 – 10:27 am
Nowadays, lots of people read their emails on a mobile device during ‘lost’ moments. When a meeting hasn’t quite started, while having breakfast or right before getting out of bed. Often it’s nothing more than a quick peek at the new emails on your smartphone. Research points out that the peak of mobile email use […]
Why customers break up with brands
August 5, 2011 – 8:52 am
There have been lots of articles lately proclaiming the end of the email era. But that’s far from the truth. All social networks need email to survive, and email is still the largest growing digital communication channel. Did you know that 93% of internet users in the US willingly receive at least one commercial email […]
How capturing client data can improve the performance of your emails
July 29, 2011 – 9:57 am
The use of personalization has always been a great way to improve your newsletter. It improves the opened rates and the perception of your brand dramatically and is a great jumpstart for your emails and newsletters. Just to give you an idea, we tested the use of personalization in the subject line of the newsletter […]
Get more out of your out-of-office messages
July 25, 2011 – 9:05 am
When leaving the office for just a day or for a longer period, we make sure our contacts know we are away. But can’t we make our automated out-of-office replies more interesting and hook them up them with our email marketing campaigns? Sure we can. Most of the out-of-office messages are quite simple. They just […]
Grow your email list with an e-news subscription form on your Facebook page
July 18, 2011 – 9:26 am
Social media and email marketing are a perfect match, that’s a proven fact. Most companies who have a clear online strategy already use social media like Facebook and Twitter in their email marketing campaigns to grow their brands and fans. But it also works the other way round. You can incorporate email marketing in social […]
How to use location-based elements to boost your email marketing
July 14, 2011 – 9:47 am
During summertime lots of marketers have the tendency to change their email marketing behavior. It’s not coincidentally that you receive an email with an interesting discount on garden chairs or barbecue sets, just when the weather forecast announces a string of sunny days. Smart marketers use those local elements to boost the response to their […]
