Meet EmailGarage at MarCom08 in Amsterdam!

EmailGarage will be present at MarCom08 in the Heineken Music Hall in Amsterdam. On April 16 and 17 you can meet us at booth M53. Come and check out the showcase of our multilingual email campaign manager with ongoing live demos.
Also stay tuned to http://blog.emailgarage.com to read the latest updates on email marketing in just [...]

Last call - live from MD expo in Paris!

- Benoit Carlier, live from MD expo in Paris -
If you’re still planning to come to Paris today for the MD expo, and if you don’t know who’s EmailGarage, we’ll welcome you on our stand G45!
Si vous comptez passer aujourd’hui à Paris pour le salon MD expo, et si vous voulez savoir qui est EmailGarage, [...]

“What is the difference between you and your competitors?”

- Luc Robijns live from MD expo in Paris -
What is the difference between you and your competitors? That must be (by far) the most asked question today.
My answer started with … another question: what are your needs at the moment?
Otherwise a show like MD expo becomes a non-stop demo session where you discover over [...]

Les entreprises françaises, sont-elles entrées dans la nouvelle ère du marketing direct? Les résultats de l’étude MD expo 2008.

- Luc Robijns en direct du salon MD expo à Paris -
Voici aujourd’hui les résultats d’une étude que MD expo et l’Union des Annonceurs (UDA) ont menée. 244 répondants annonceurs issus d’un fichier d’utilisateurs du marketing direct ont participé du 3 au 16 mars 2008 à cette enquête on line.
Le marketing direct classique, et plus [...]

The quest for successful email marketing - Meet Benoit in Paris.

- Live from MD expo in Paris -
I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked. Sorry for these people sitting on the [...]

Les moyens créatifs pour construire des emails gagnants

Découvrez comment créer un message et une tonalité en parfaite adéquation avec vos groupes cibles.
Au salon MD expo à Paris, Benoit Carlier et Luc Robijns de EmailGarage partageront avec vous quelques uns des cas pratiques et des techniques approuvées par des entreprises telles que Sony Ericsson, Hilton ou encore Unilever. A la fin de la [...]

About magazine covers and creating winning emails

Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing and more. Strategies are conceived and tactical plans are rolled out. At some point all this is translated into deliverables.: print, direct mail, website, SEM, mobile, blog, email etc. Creating communication deliverables that capture the consumer’s attention and makes him dialogue with you or [...]

From Brussels with love: e-integration

Last April 18th and 19th E-business Expo took place in Brussels, Belgium. E-business Expo is a brand new event and trade fair where e-marketing and marcom professionals from the Benelux countries meet.
As the leading Belgian email service provider our EmailGarage team attended the event to showcase our multilingual email campaign platform. It was my intention [...]

PR agencies do like email!

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
I had several PR agencies asking EmailGarage for info today at CeBIT and it got me thinking.
Email marketing is not only for commercial purposes. What is really important for a PR agency?
Knowing the quality of the recipients address, knowing that the message was read, etc.
Email marketing is a [...]

Let’s hope for a green CeBIT this year

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
CeBIT, Europe’s biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors.

One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to green IT. [...]