From Brussels with love: e-integration

Last April 18th and 19th E-business Expo took place in Brussels, Belgium. E-business Expo is a brand new event and trade fair where e-marketing and marcom professionals from the Benelux countries meet.
As the leading Belgian email service provider our EmailGarage team attended the event to showcase our multilingual email campaign platform. It was my intention [...]

PR agencies do like email!

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
I had several PR agencies asking EmailGarage for info today at CeBIT and it got me thinking.
Email marketing is not only for commercial purposes. What is really important for a PR agency?
Knowing the quality of the recipients address, knowing that the message was read, etc.
Email marketing is a [...]

Let’s hope for a green CeBIT this year

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
CeBIT, Europe’s biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors.

One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to green IT. [...]

3 days of Miami Summit packed in a 2 hours workshop

Exclusive event from EmailGarage
Live blogging from the MarketingSherpa Email Summit 08 in Miami is over. We hope you enjoyed it, but that was only the beginning. Now we can start sharing what we heared and saw with everybody who wants to be informed with the hottest stuff and newest innovations in interactive marketing.
All this gathered [...]

Day 4 - part 3: an email marketers bloggers dinner

Live blog from the MarketingSherpa Email Summit ‘08 in Miami
After the Summit we had dinner at Miami Beach. What an experience! And not just because of the food, it were my table companions who really made it worth my while. All those email marketing bloggers together, sharing their passion for a wonderful thing called email [...]

Day 4 - part 2: Michon (Unilever Belgium) speaks at the summit

Live blog from the MarketingSherpa Email Summit ‘08 in Miami
During the last day I attended an early session about spam complaints and how to handle them. I’m glad I didn’t miss that one. Here are some interesting findings from a recent study presented at the Summit…

21% of the people use the spam button, rather than [...]

Day 4: relevancy, first impressions and other crucial email tips

Live blog from the MarketingSherpa Email Summit ‘08 in Miami
Today Michon Van Doorn followed the other presentations on the Email Marketing Summit ‘08 with great interest. In addition to that, she also presented her case in an excellent way. Read her thoughts and findings on the first two days at the Summit, with a smart [...]

Day 3 - part 2: segmentation is king

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
I’ve attended several presentations this afternoon. Some weren’t all that interesting, others turned out to be very inspiring!
My most remarkable impression of today is that deliverability and rendering are no longer hot topics in the US. They have been the last 2 years, but they seem [...]

Day 3: new objectives in email marketing for 2008

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
We kicked off the day with a short, but very clear update on the new objectives in email marketing for 2008. These findings are based on in-depth research conducted by MarketingSherpa and a few of its partners.
 
Interesting content, without doubt, but take into account that these [...]

Day 2: email capture, optimization and landing pages

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” 
I already met some very interesting people during my very early breakfast.

It’s clear that US companies are closely watching the European market and try to understand how we handle multi-lingual campaign management. Since most of the the email marketing platforms are uni-lingual (English). They are scoping [...]