First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed.
These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event.
If you don’t want [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

User Generated Content and Social Networks transform media ecosystem (IAB report)

The IAB has released the “User-Generated Content and Social Media Advertising Overview”
Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience.
User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement and consumer. [...]

IAB Belgium Email Marketing Ateliers

Iab Belgium is organizing some ateliers about email marketing. An entire day devoted to the art of email marketing. The course has been prepared and will be giving by the members of the Iab email marketing taskforce. All very good Belgian email marketers. As president of this taskforce I’m very proud of the initiative.
Benoit Carlier of [...]