User Generated Content and Social Networks transform media ecosystem (IAB report)

The IAB has released the “User-Generated Content and Social Media Advertising Overview”
Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience.
User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement and consumer. [...]

IAB Belgium Email Marketing Ateliers

Iab Belgium is organizing some ateliers about email marketing. An entire day devoted to the art of email marketing. The course has been prepared and will be giving by the members of the Iab email marketing taskforce. All very good Belgian email marketers. As president of this taskforce I’m very proud of the initiative.
Benoit Carlier of [...]