Master Class speaker, Kenny Van Beeck, on YouTube.
More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
Category Archives: Landing pages
Email Marketing Master Class Speaker on YouTube
November 16, 2009 – 8:13 pm
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.
November 9, 2009 – 6:25 pm
We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. Recent [...]
1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.
November 3, 2009 – 10:33 am
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]
Why email subscribers unsubscribe
September 21, 2009 – 5:19 pm
Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or [...]
Listen to your reader’s unsubscribe feedback
August 17, 2009 – 9:33 am
Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.
For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers to [...]
Get on track with clear landing page URLs
May 27, 2009 – 3:05 pm
One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
And what’s more: landing page [...]
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
5 tips for enhancing email registration
November 10, 2008 – 12:48 pm
A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.
Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during [...]
9 tips for Landing Page design
May 7, 2008 – 3:48 pm
Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you [...]
