One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
And what’s more: landing page [...]
Category Archives: Landing pages
Get on track with clear landing page URLs
May 27, 2009 – 3:05 pm
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
5 tips for enhancing email registration
November 10, 2008 – 12:48 pm
A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.
Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during [...]
9 tips for Landing Page design
May 7, 2008 – 3:48 pm
Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you [...]
