The new Dutch opt-in law

As from the 1st of July there is a new opt-in legislation regarding B2B communication.
Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.
From now on electronic B2B communication will have the same restrictions as B2C communication.

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Invest in top responders

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
Reducing and perfecting [...]

5 tips for enhancing email registration

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.
Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during [...]

Belangrijke mededeling: Mail Garage is NIET EmailGarage

EmailGarage krijgt recent geregeld de dringende vraag van Nederlandse consumenten om hen uit het bestand te halen. Wij hebben echter niets te maken met deze organisatie of het door hen gebruikte bestand.
EmailGarage is dus niet Mail Garage en we betreuren de ongemakken en frustratie ten zeerste.
EmailGarage (wij dus) bezit geen databases en werkt met een strikt beleid [...]

If you thought spam filters were trouble, read this!

To avoid the massive spam waves, spam filtering mechanism were created.
They all have their pro and contra’s, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.
A small overview:
- IP blacklists: only IP related and therefore not that [...]

Smart (and legal) ways to collect email addresses

If you have a website, you are most likely collecting the email addresses of site visitors on your home page and your other web pages, right?
For those among you who don’t have a web site, there are other smart ways to collect email addresses at every possible point of customer contact:
1. Have people sign a [...]

Offer several content customization options

More and more email marketers start switching from the basic strategy (collect data, send out and cross fingers), to a well-thought strategy with segmented content and targeting. By allowing people to select which content they wish to receive, you’ll increase the opportunity of conversion.
Split up your lists and create segments, based on interest, products, socio-demographic [...]

Decide how well you need to know your contacts

 The amount of information they need to enter can often be the reason why people sign up (or don’t sign up) for your email program.
In a 2007 study, KnowledgeStorm found that 72 percent of buyers felt the “amount of detail in the overview” drove their decision to register for emails. Always keep this general rule [...]

Keep your list and readers active

Next to bounced and unsubscribed readers, there can be a reduction in your active subscribers. Sometimes your subscribers move from active to inactive. It might go rather unnoticed, but it is a tangible reduction in your list size.