The new Dutch opt-in law

As from the 1st of July there is a new opt-in legislation regarding B2B communication.
Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.
From now on electronic B2B communication will have the same restrictions as B2C communication.

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

5 tips for enhancing email registration

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.
Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during [...]

Belangrijke mededeling: Mail Garage is NIET EmailGarage

EmailGarage krijgt recent geregeld de dringende vraag van Nederlandse consumenten om hen uit het bestand te halen. Wij hebben echter niets te maken met deze organisatie of het door hen gebruikte bestand.
EmailGarage is dus niet Mail Garage en we betreuren de ongemakken en frustratie ten zeerste.
EmailGarage (wij dus) bezit geen databases en werkt met een strikt beleid [...]

Les plaintes contre le SPAM aujourd’hui…

Depuis quelques années, les principaux ISP mondiaux comme AOL, Hotmail, Yahoo! et Gmail , intègrent la possibilité pour leurs utilisateurs, de signaler les emails qui leur semble être du spam, il s’agit de plaintes. Les messages signalés comme spam servent aux ISP à se faire une idée de la qualité des emails qui sont envoyés [...]

Email is dead … and never been so alive!

When a few years ago RSS came up, mash-ups were born and networking sites became a hype, some people claimed it was the slow death of email.
In fact, this is what happened. When you look to Xobni, LinkedIn, Facebook, Google search, … what do they all have in common? Yes, email messages. It is nice [...]

Les 5 conseils pour éviter les désabonnements

Dans une campagne e-mail, le taux de désabonnements zéro n’existe pas, mais peut être simplement maîtrisé. Personnalisation des messages, écoute et respect des destinataires, etc. Voici 5 conseils pour endiguer la désinscription des internautes.

Conseil n°1 : Jouer la transparence à chaque contact
Une bonne gestion de ses désinscriptions commence [...]

If you thought spam filters were trouble, read this!

To avoid the massive spam waves, spam filtering mechanism were created.
They all have their pro and contra’s, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.
A small overview:
- IP blacklists: only IP related and therefore not that [...]

Maintenir la “désirabilité” des e-mails

Avec l’augmentation des bases de données des annonceurs, de plus en plus de consommateurs éprouvent une sur-sollicitation commerciale de leur adresse dmail. Classer un message comme étant un spam est souvent plus rapide que de suivre une procédure de désabonnement.
Plusieurs causes peuvent expliquer qu’un internaute classe un message sollicité comme spam :

Le manque de [...]

Smart (and legal) ways to collect email addresses

If you have a website, you are most likely collecting the email addresses of site visitors on your home page and your other web pages, right?
For those among you who don’t have a web site, there are other smart ways to collect email addresses at every possible point of customer contact:
1. Have people sign a [...]