This article is especially written for those who are not yet familiar with the purpose of email marketing and the advantages and tricks it contains.
Email marketing is a component of direct marketing which uses electronic mail to spread a commercial message to an audience. There are several reasons why marketers use email marketing:
To maintain the [...]
Spam is big. The amount of spam grows enormously every year. Belgian government reacted on this issue by creating the opt-in rule. Another topic on this blog gives the exact opt-in law, but in this topic I shortly want to explain the different techniques to get in touch with your (potential) customers, based on the [...]
Through the Belgian Royal Decree of 4th April 2003, companies are prohibited from sending commercial mailings e.g. via email (or SMS) if the addressee has not given its prior express authorisation for receiving such mailings.
If no such consent is given, such mailings are considered as “spam” which could expose the company to fines and payment [...]
