1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Tuesday 24 November or join the French session on Tuesday 1 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one [...]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op dinsdag 24 november 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]

Why email subscribers unsubscribe

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or [...]

Do you know how your recipients behave?

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? [...]

More revenue through relevance

A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your [...]

Use your first contact to engage with your customers

We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you.
The email relationship can start when someone signs up to receive promotional email or newsletters. But be aware [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Use e-coupons to increase product buys

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
 
E-coupons are the ideal channel to generate traffic to your shop and convince potential buyers to make a purchase. Those coupons are [...]

Are you taking your recipients’ feedback seriously?

Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you’ll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when [...]

Write follow-up emails you can build upon…

Did you know that you can run some of your customer service initiatives effectively through email?
Consider sending a follow-up to your purchase or service emails. Ask your contacts if the product met their expectations or check if they encountered any problems with the shipping. Why not ask them to rate your customer service, so that [...]