More revenue through relevance

A single email can make or break a valuable customer relationship.
That makes us wonder why 89 % of marketers still send low-value, one-off broadcast email campaigns. Take the time to plan strategically and execute high-value individualized lifecycle marketing programs. Because it makes perfect sense: if you allow them, your customers will help you keep your [...]

Use your first contact to engage with your customers

We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you.
The email relationship can start when someone signs up to receive promotional email or newsletters. But be aware [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Use e-coupons to increase product buys

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
 
E-coupons are the ideal channel to generate traffic to your shop and convince potential buyers to make a purchase. Those coupons are [...]

Are you taking your recipients’ feedback seriously?

Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you’ll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when [...]

Write follow-up emails you can build upon…

Did you know that you can run some of your customer service initiatives effectively through email?
Consider sending a follow-up to your purchase or service emails. Ask your contacts if the product met their expectations or check if they encountered any problems with the shipping. Why not ask them to rate your customer service, so that [...]

Create relevant email marketing campaigns

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
 
A JupiterResearch study unveiled that – despite the extra costs – engaging your audiences in more relevant communications [...]

How to start a rock solid email relationship

Did you know that the most significant decline in email performance comes two months after recipients opt in? That’s why – as with any meaningful relationship – marketers should pay enough attention to the way they start up their email relationships.

Start 2009 with a dialogue

 

EmailGarage thinks that 2009 will be – more than ever – about dialogues.
That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created [...]

Online marketing trends for 2009

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.
Traditional marketing techniques will have to be re-modelled and new marketing will gain more weight.
Email Marketing will boom in 2009!  
Sounds like good news for us, but there are still some action points:

Design and renderability are becoming more and more important
Deliverability [...]