The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]
Category Archives: Rendering
Respect your mobile email readers
June 8, 2009 – 12:27 pm
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version
New offices in Amsterdam and Paris
April 10, 2009 – 8:46 am
Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.
From now on you can also reach us here http://www.emailgarage.com/html/about_contact_us.asp
We will be glad to help you with your email marketing, deliverability, renderability and integration needs.
A day at TMF&A, a quick update on (email) marketing technology
February 25, 2009 – 3:33 pm
On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.
Online marketing trends for 2009
January 6, 2009 – 4:12 pm
Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.
Traditional marketing techniques will have to be re-modelled and new marketing will gain more weight.
Email Marketing will boom in 2009!
Sounds like good news for us, but there are still some action points:
Design and renderability are becoming more and more important
Deliverability [...]
In-mail video streaming
October 14, 2008 – 10:41 am
We get a lot of questions if it is possible to produce “wow-effect” video emailing campaigns.
Guess what, it’s not that simple. Just a few email clients are really able to render (visualize) video streaming in emails. On top of that several video formats can be used, going from flash to mpegs. We all know what [...]
A PDF is not an html email !
July 29, 2008 – 6:55 pm
Many people often think that once they have created a nice looking PDF format, their email campaign is done.
Guess what? Not at all, a PDF file is not a html email.
Are your emails suffering from image suppression?
July 14, 2008 – 10:57 am
ISPs and email clients are strengthening their shields against spam, viruses and spyware. That’s why default image suppression is becoming the norm. Since the beginning of 2007 all major email clients are suppressing images in HTML emails by default.
Most email clients that automatically suppress images in a user’s inbox only do so when messages come [...]
Day 3 – part 2: segmentation is king
February 26, 2008 – 2:47 pm
“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
I’ve attended several presentations this afternoon. Some weren’t all that interesting, others turned out to be very inspiring!
My most remarkable impression of today is that deliverability and rendering are no longer hot topics in the US. They have been the last 2 years, but they seem [...]
Embedded images versus delivery
December 9, 2007 – 1:40 pm
Some marketers embed images in their proper e-mail message, to prevent that their readers have to ‘download pictures’ first.
Without the deliverability issue, this is a well thought action. Unfortunately, adjusting attachments (like images) will highly increase the chance that your email is reported as spam. Another topic on this blog tells you more about inserting [...]
