“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”
I’ve attended several presentations this afternoon. Some weren’t all that interesting, others turned out to be very inspiring!
My most remarkable impression of today is that deliverability and rendering are no longer hot topics in the US. They have been the last 2 years, but they seem [...]
Category Archives: Rendering
Day 3 - part 2: segmentation is king
February 26, 2008 – 2:47 pm
Embedded images versus delivery
December 9, 2007 – 1:40 pm
Some marketers embed images in their proper e-mail message, to prevent that their readers have to ‘download pictures’ first.
Without the deliverability issue, this is a well thought action. Unfortunately, adjusting attachments (like images) will highly increase the chance that your email is reported as spam. Another topic on this blog tells you more about inserting [...]
Put critical information in text, not images
November 6, 2007 – 8:33 pm
Images are disabled by default in many of the major e-mail clients — AOL 9, Outlook 2003, Outlook 2007, Gmail and others. When recipients open a message with images in one of these clients, they’ll see red x’s, warning messages, grey boxes… or simply nothing at all.
If critical branding information is in those images, readers [...]
Transfer your message from junk to inbox with white listing
October 26, 2007 – 9:32 am
An essential issue in email deliverability is white listing. A high percentage of sent emails worldwide is spam. ISP’s (Internet Service Provider) try to protect their customer’s inboxes using filter mechanisms and very strict rules. This helps distinguishing wanted mails from the unwanted, but the system is not waterproof. Different permission-based emails are labelled as [...]
Visual subject lines???
October 9, 2007 – 5:43 pm
Advenix just released VisualSubject, a graphical “billboard” that drops down from the email subject line.
(To see how it works, visit http://www.advenix.com/visualsubject.)
Is it an interesting application, providing graphical information in the subject line to help the email stand out from the clutter or a possible new way for spammers to drop undesired content in your mailbox?
Would [...]
How to treat images in an HTML email
September 23, 2007 – 2:39 pm
Always host images on your website instead of embedding them in messages. Some email providers filter email with embedded images. File size can get quite large with multiple embedded images, which can also get the message blocked.
Instead, host those images on your website and make sure all paths point to the full URL. Always use [...]
Call the Design Team: Outlook 2007 has arrived
September 21, 2007 – 4:56 pm
As you may have read, Microsoft launched a new version of Office which includes a new Outlook. This new version, called Outlook 2007, includes changes that are going to affect everyone sending email today.
The reason for this is that Microsoft has switched the Outlook rendering engine from Internet Explorer to Word. A rendering engine reads [...]
More than just words…
August 30, 2007 – 1:57 pm
Last weeks the marketing blogosphere was crowded by several articles on words you can or can’t use in your email message, related to the deliverability of your email. Email clients filter every email on content and composition. Bear in mind that these words aren’t the only deliverability issue in email marketing. It is just the [...]
HTML email design tips for Lotus Notes
August 28, 2007 – 10:14 am
Lotus Notes can be a tough email client to test your HTML emails against. There is a general lack of information on how the Lotus Notes client renders and displays HTML for the end-user. Lotus Notes has always been a difficult email client to create HTML emails for.
Many large corporations continue to support and upgrade [...]
