First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed.
These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event.
If you don’t want [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Invest in top responders

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
Reducing and perfecting [...]

Your response rates will tell you what works and what doesn’t

Statistically, 30 to 50 responses will give you a fairly accurate count on what works. When you get 100 responses, you’ll  have an accuracy count of almost 95%. Stunning, isn’t it?
You can handle this: either split your list in two randomly or separate a smaller list to test which element does better, before sending to [...]

If you thought spam filters were trouble, read this!

To avoid the massive spam waves, spam filtering mechanism were created.
They all have their pro and contra’s, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.
A small overview:
- IP blacklists: only IP related and therefore not that [...]

Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 – Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD – Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]

The use of metrics in a long-term engagement

An article with the striking title “how email marketers misuse metrics” claimed our attention. Real-time measurement and analysis is for us an elementary part of the reason why you should use email marketing in your marketing communication strategy. The essence of the article was an overview of a survey taken of respondents as marketers, agencies [...]

Use reporting to understand your customer needs

Today’s society grows more and more to a consumer-centric model. “Don’t shout, talk.” is therefore EmailGarage’s opinion and worldwide slogan. Stop shouting around, start aiming to that specific customer that really needs your product or service.
Different famous marketers and sales directors keep repeating that listening to your customer is essential. Off course, you will say now. [...]

Automated reporting quickens your email optimisation.

Does your email marketing program let you use data downloads for your management reporting easily?
Or do you have to invest valuable time into putting that information together yourself? 
If you’re using an in-house system, you should consider automating this aspect with a reporting tool. And if you’re about to start using an ASP-based platform, make sure [...]

The truth behind email marketing reporting myths.

Email marketing is a powerful tool that enables marketers to track and trace almost every interaction of the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a [...]