What’s the ideal moment to send your e-news? Let Twitter help you.

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?
 
This is how it’s done…
1. First, go to http://search.twitter.com and type in a few keywords related to your industry, eg “Hotels in Brussels”, “Fitness [...]

Email Marketing Master Class Speaker on YouTube

Master Class speaker, Kenny Van Beeck, on YouTube.
More info on the EmailGarage MasterClasses, here.  A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. Recent [...]

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]

First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed.
These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event.
If you don’t want [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Invest in top responders

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
Reducing and perfecting [...]

Your response rates will tell you what works and what doesn’t

Statistically, 30 to 50 responses will give you a fairly accurate count on what works. When you get 100 responses, you’ll  have an accuracy count of almost 95%. Stunning, isn’t it?
You can handle this: either split your list in two randomly or separate a smaller list to test which element does better, before sending to [...]

If you thought spam filters were trouble, read this!

To avoid the massive spam waves, spam filtering mechanism were created.
They all have their pro and contra’s, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.
A small overview:
- IP blacklists: only IP related and therefore not that [...]

Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 – Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD – Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]