Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD - Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]
Category Archives: Reporting
Is an email campaign manager a tool for the communications or for the marketing department?
April 23, 2008 – 8:20 pm
The use of metrics in a long-term engagement
December 26, 2007 – 7:27 pm
An article with the striking title “how email marketers misuse metrics” claimed our attention. Real-time measurement and analysis is for us an elementary part of the reason why you should use email marketing in your marketing communication strategy. The essence of the article was an overview of a survey taken of respondents as marketers, agencies [...]
Use reporting to understand your customer needs
October 14, 2007 – 7:11 pm
Today’s society grows more and more to a consumer-centric model. “Don’t shout, talk.” is therefore EmailGarage’s opinion and worldwide slogan. Stop shouting around, start aiming to that specific customer that really needs your product or service.
Different famous marketers and sales directors keep repeating that listening to your customer is essential. Off course, you will say now. [...]
Automated reporting quickens your email optimisation.
October 2, 2007 – 4:17 pm
Does your email marketing program let you use data downloads for your management reporting easily?
Or do you have to invest valuable time into putting that information together yourself?
If you’re using an in-house system, you should consider automating this aspect with a reporting tool. And if you’re about to start using an ASP-based platform, make sure [...]
The truth behind email marketing reporting myths.
August 20, 2007 – 10:53 am
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction of the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a [...]
