User Generated Content and Social Networks transform media ecosystem (IAB report)

The IAB has released the “User-Generated Content and Social Media Advertising Overview”
Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience.
User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement and consumer. [...]

Day 4 - part 3: an email marketers bloggers dinner

Live blog from the MarketingSherpa Email Summit ‘08 in Miami
After the Summit we had dinner at Miami Beach. What an experience! And not just because of the food, it were my table companions who really made it worth my while. All those email marketing bloggers together, sharing their passion for a wonderful thing called email [...]

BDMA workshop on e-marketing was a success

Yesterday EmailGarage was the host for an e-marketing workshop organised by the BDMA.

       
Kenny Van Beeck, Jelle Quirynen and Luc Robijns were asked to give a workshop about the most important aspects of digital and interactive marketing.
The agenda consisted about online advertising, trends in interactive marketing and email marketing, mixed with cases.

Email as a gateway for social media (2)

This is a blog about email marketing, as you know, but internet luckily allows you to integrate lots of different media. This series of topics is therefore an overview of possible connections between social media and email marketing. We describe social media as the tools and platforms that people use to publish, converse and share [...]

Email as a gateway for social media (1)

Today was the day of the Email Marketing Forum in Brussels. A day full of surprising slides, great speeches, a huge amount of tips & tricks and a lot of meaningful dialogues, all about email marketing.
An old, but yet still interesting insight kept spinning around in my head all day.
One of the keynote speakers, Skip [...]