First Belgian email marketing benchmark

On June 9 the first Belgian email marketing benchmarks will be revealed.
These benchmark is the work of the Belgian IAB email marketing taskforce. They brought all major ESP’s and publishers together and convinced them to share their data. The key findings of this work will be presented @ an IAB breakfast event.
If you don’t want [...]

3 major takeaways on new test results for email send times

Interesting Podcast by EmailSherpa on US send times in email marketing.
Sending your emails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience.
That’s why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. [...]

Consumers prefer email

Consumers prefer email as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.

Email marketing reaches 90% of Belgian internet users

- A joint survey amongst Belgian internet users and businesses carried out by
EmailGarage and iVOX confirms email marketing as a mature marketing
communications medium.
- 90% of internauts subscribe to at least one electronic newsletter, 75% of them
subscribe to 3 – 4 newsletters.
- Personalization and ‘identification with’ customers prove to be key to successful
email marketing