Maximize customer satisfaction through email

You may provide the greatest product in the world with the best service in the industry, but if it doesn’t work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon.
There is a relatively easy way to boost customer satisfaction. Consider starting an email [...]

Use your first contact to engage with your customers

We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you.
The email relationship can start when someone signs up to receive promotional email or newsletters. But be aware [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Create relevant email marketing campaigns

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
 
A JupiterResearch study unveiled that – despite the extra costs – engaging your audiences in more relevant communications [...]

How to start a rock solid email relationship

Did you know that the most significant decline in email performance comes two months after recipients opt in? That’s why – as with any meaningful relationship – marketers should pay enough attention to the way they start up their email relationships.

Start 2009 with a dialogue

 

EmailGarage thinks that 2009 will be – more than ever – about dialogues.
That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created [...]

How segmentation makes email marketing worthwhile

Are you testing which groups respond to which promotions in order to adjust your email campaigns appropriately? After all, you don’t want to waste your least-profitable offers on fanatics who will respond to deals that are more lucrative from the brand’s perspective.
A recent example: after a publishing email marketer identified its “fanatic” and “frequent” responder [...]

Your response rates will tell you what works and what doesn’t

Statistically, 30 to 50 responses will give you a fairly accurate count on what works. When you get 100 responses, you’ll  have an accuracy count of almost 95%. Stunning, isn’t it?
You can handle this: either split your list in two randomly or separate a smaller list to test which element does better, before sending to [...]

Let’s briefly review the three types of email marketing

People often get confused about their email marketing approach and mix-up different strategies.
So here is a brief overview of different email marketing approaches.

Email is dead … and never been so alive!

When a few years ago RSS came up, mash-ups were born and networking sites became a hype, some people claimed it was the slow death of email.
In fact, this is what happened. When you look to Xobni, LinkedIn, Facebook, Google search, … what do they all have in common? Yes, email messages. It is nice [...]