Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD - Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]

About magazine covers and creating winning emails

Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing and more. Strategies are conceived and tactical plans are rolled out. At some point all this is translated into deliverables.: print, direct mail, website, SEM, mobile, blog, email etc. Creating communication deliverables that capture the consumer’s attention and makes him dialogue with you or [...]

Offer several content customization options

More and more email marketers start switching from the basic strategy (collect data, send out and cross fingers), to a well-thought strategy with segmented content and targeting. By allowing people to select which content they wish to receive, you’ll increase the opportunity of conversion.
Split up your lists and create segments, based on interest, products, socio-demographic [...]

PR agencies do like email!

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
I had several PR agencies asking EmailGarage for info today at CeBIT and it got me thinking.
Email marketing is not only for commercial purposes. What is really important for a PR agency?
Knowing the quality of the recipients address, knowing that the message was read, etc.
Email marketing is a [...]

How do I increase my client satisfaction?

There is a statement that says “satisfied clients are a condition for a loyal customer database.” We are getting more and more convinced about the fact that there is a large amount of unhappy clients that still keeps on buying products or services. “They still buy, so what’s the problem?” some of you might ask?
Keep [...]

Finding the right emailing frequency

This is actually a hot topic on our EmailGarage support line: Finding the correct balance between keeping your brand at the top of your customer’s mind and annoying them. Between being an informative source and a spammer.
Actually, a lot of research has been done on this topic. And while some swear by the bi-weekly newsletter, [...]

Use customer data to personalise emails

Studies have shown that the greater number of personalisation elements to an email, the higher the response rates.
Basic personalisation can mean addressing a recipient by their first name. Ultimately, however, true personalisation means delivering emails that are tailored to the specific profile and preferences of each recipient. The types of personalization may vary in approach [...]

Porn, a reference in email marketing?

Talking about porn is taboo. Everything about it is bad. Isn’t it?
This article is not about ethical do’s and don’ts, it is about the professionalism of email marketing in the porn industry.
Especially the search marketing environment is crowded by naughty advertisers and other attractive offers. But a high percentage of porn interaction happens via email. [...]

Frequency and content?

Frequency and relevance go hand in hand. Only talk to individuals in your audience when you have something to say. The idea that -it’s Thursday and I’ve got to blast my email- is seriously outdated.
Marketers have few opportunities to engage their customers and prospects.  You can’t afford to waste that touch, so don’t. If you [...]

Enrich your data by efficient targeting and segmentation

Can someone who is reading this give me the ideal way of segmentation in email marketing? Anyone? Now we can start an endless conversation about best practices, but essentially it always comes back to the relevance of your message in the dialogues with your target groups.
Some marketers don’t use segmentation. “Everyone likes to listen to everything” [...]