Master Class speaker, Kenny Van Beeck, on YouTube. More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
Category Archives: Targeting
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.
November 9, 2009 – 6:25 pm
We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December. During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. […]
1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.
November 3, 2009 – 10:33 am
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009. Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix […]
Why email subscribers unsubscribe
September 21, 2009 – 5:19 pm
Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.” As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding […]
Do you know how your recipients behave?
August 10, 2009 – 1:11 pm
Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? […]
Fine-tune Email Frequency
August 4, 2009 – 11:58 am
When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates […]
Maximize customer satisfaction through email
June 18, 2009 – 9:19 am
You may provide the greatest product in the world with the best service in the industry, but if it doesn’t work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon. There is a relatively easy way to boost customer satisfaction. Consider starting an […]
Use your first contact to engage with your customers
May 12, 2009 – 11:36 am
We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you. The email relationship can start when someone signs up to receive promotional email or newsletters. But be […]
The IAB email marketing cookbook 2009
April 29, 2009 – 8:13 am
IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !! You can order the Cookbook here: The Dutch Version The French […]
Create relevant email marketing campaigns
March 2, 2009 – 12:45 pm
A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs. A JupiterResearch study unveiled that – despite the extra costs – engaging your audiences in more […]
