Respect your mobile email readers

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]

Whitelisting vs. Reputation Management

In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Use e-coupons to increase product buys

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
 
E-coupons are the ideal channel to generate traffic to your shop and convince potential buyers to make a purchase. Those coupons are [...]

A day at TMF&A, a quick update on (email) marketing technology

On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.

Use HTML that doesn’t hurt

Waiting for a large message to download when the file size wasn’t justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections.
 
Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 [...]

Online marketing trends for 2009

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.
Traditional marketing techniques will have to be re-modelled and new marketing will gain more weight.
Email Marketing will boom in 2009!  
Sounds like good news for us, but there are still some action points:

Design and renderability are becoming more and more important
Deliverability [...]

New PHP API for EmailGarage

Our partners from Netlash developed a PHP API for the Ancienne Belgique project.
A straight forward, easy to use EmailGarage Web Services Open Source Wrapper written in PHP.
It is fully contained and suitable for email, campaign flow, label and profile management.
Even better!! They Open Sourced it under BSD licence.
You can download it here
More info on the [...]

In-mail video streaming

We get a lot of questions if it is possible to produce “wow-effect” video emailing campaigns.
Guess what, it’s not that simple. Just a few email clients are really able to render (visualize) video streaming in emails. On top of that several video formats can be used, going from flash to mpegs. We all know what [...]

EmailGarage on Twitter

Yet a new step for the EmailGarage team. For all you Twitter people, follow EmailGarage through our brand new Twitter.
http://twitter.com/EmailGarage
Kenny Van Beeck