Will online take over the offline world?

Since a couple of months now we are travelling the world in search off the online trends of today. I wanted to share my thoughts with you on how I see evolve direct marketing all over the world. We’ve been to Miami, Hannover, Birmingham, Paris, Brussels, Amsterdam and Utrecht. Different places and different trends.
As president [...]

Is an email campaign manager a tool for the communications or for the marketing department?

Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
EmailGarage is present at the TCD - Direct Marketing Vakbeurs in Utrecht (as you probably know by now).
On the second day of this event I met with this most interesting visitor who asked me whether our EmailGarage campaign manager was a tool for the communications [...]

User Generated Content and Social Networks transform media ecosystem (IAB report)

The IAB has released the “User-Generated Content and Social Media Advertising Overview”
Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience.
User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement and consumer. [...]

EmailGarage welcomes another Belgian innovation: Radionomy, DIY radio!

At an IAB meeting yesterday evening I met with Gilles Bindels. He announced the launch of his newest project: Radionomy.
On the Radionomy site, everyone is able to create its own internet radio station. To do this, you can tap into the contents of the vast music libraries available. You can add your own musical creations, audio [...]

Strategic partnership between EmailGarage and The Marcom Factory

Efficient, Integrated Multi-Channel Communication - Direct Marketing on a Higher Level
EmailGarage and The Marcom Factory have decided to enter into a strategic alliance. From now on, the two firms will jointly offer their products and services. Combining the e-mail campaign manager of EmailGarage and the web-to-print solutions of The Marcom Factory opens up unprecedented opportunities [...]

The quest for successful email marketing - Meet Benoit in Paris.

- Live from MD expo in Paris -
I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked. Sorry for these people sitting on the [...]

From Brussels with love: e-integration

Last April 18th and 19th E-business Expo took place in Brussels, Belgium. E-business Expo is a brand new event and trade fair where e-marketing and marcom professionals from the Benelux countries meet.
As the leading Belgian email service provider our EmailGarage team attended the event to showcase our multilingual email campaign platform. It was my intention [...]

Let’s hope for a green CeBIT this year

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
CeBIT, Europe’s biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors.

One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to green IT. [...]

Worst practice: scrollbars

A few days ago we received a new email in our inbox. As Valentine’s Day comes closer and closer lots op companies start sending promotional e-mails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions.
As we did some research about this email, we found [...]

Unilever Belgium at MarketingSherpa’s 3rd Annual Email Summit - Miami

We are very proud to announce you that Unilever Belgium was chosen to present his email marketing case at MarketingSherpa’s Email Summit that takes place in Miami from February 24th - 26th.
Michon Van Doorn (Unilever) will bring the case of the entire data enrichment and synchronization process behind the Belgian email marketing approach. Together with [...]