A few posts ago we talked about worst practices, now it is time to pay attention to a well deserved best practice.
Mitsubishi Motors created an email marketing campaign as call to action for a great online campaign. It is the perfect implementation of email and online integration. This topic is about the importance of landing [...]
Category Archives: Technology
Best practice: Mitsubishi Outlander magazine
November 13, 2007 – 6:18 pm
Porn, a reference in email marketing?
October 30, 2007 – 11:06 am
Talking about porn is taboo. Everything about it is bad. Isn’t it?
This article is not about ethical do’s and don’ts, it is about the professionalism of email marketing in the porn industry.
Especially the search marketing environment is crowded by naughty advertisers and other attractive offers. But a high percentage of porn interaction happens via email. [...]
Visual subject lines???
October 9, 2007 – 5:43 pm
Advenix just released VisualSubject, a graphical “billboard” that drops down from the email subject line.
(To see how it works, visit http://www.advenix.com/visualsubject.)
Is it an interesting application, providing graphical information in the subject line to help the email stand out from the clutter or a possible new way for spammers to drop undesired content in your mailbox?
Would [...]
Top link and sniffing create enhanced readability
October 7, 2007 – 6:49 pm
When creating an email message you have to take several aspects into account to communicate your message ideally. This depends on the personalisation, the composition and the text as well as the technical aspects.
An important aspect of this issue is the readability of your email message in each email client. This issue can be solved [...]
Clean your HTML-code from ActiveX, JavaScript, Flash, …
September 25, 2007 – 11:13 am
It’s best to keep your message and HTML-code as clean and simple as possible. Just about every single email application out there blocks JavaScript, ActiveX, Flash etc. They all block it to prevent viruses, as a security measure.
Make sure your code doesn’t contain any ActiveX. Double-check form submit buttons, pop-up window links, image pre-loaders, etc. [...]
Software-as-a-Service
September 3, 2007 – 5:28 pm
Good news for EmailGarage and other Saas-applications!
European research from Colt Telecom shows us that 44 % of questioned companies see SaaS as an attractive solution.
SaaS-applications become more and more popular in email marketing. Software as a Service, is consumer-oriented web-native software that hosts and operates over the Internet. No more need for downloads or expensive [...]
