Master Class speaker, Kenny Van Beeck, on YouTube.
More info on the EmailGarage MasterClasses, here. A one day course with all the insights of tomorrow’s email marketing techniques. Be quick, only 5 seats left.!!
Category Archives: Tips
Email Marketing Master Class Speaker on YouTube
November 16, 2009 – 8:13 pm
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.
November 9, 2009 – 6:25 pm
We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.
During these sessions we’ll dig deep into the latest trends and give you the opportunity to sharpen your email marketing knowledge in just one day. Recent [...]
1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.
November 3, 2009 – 10:33 am
We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.
Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee [...]
Why email subscribers unsubscribe
September 21, 2009 – 5:19 pm
Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
As we mentioned many times before, the relevance of an email is an extremely important factor that contributes to the succeeding or [...]
Listen to your reader’s unsubscribe feedback
August 17, 2009 – 9:33 am
Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.
For instance the unsubscribe link, mostly seen as a legally obliged matter and just a figure in their statistics, but not as an opportunity to communicate with their readers. When you redirect unsubscribers to [...]
Do you know how your recipients behave?
August 10, 2009 – 1:11 pm
Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? [...]
How to deal with generated traffic?
August 4, 2009 – 12:02 pm
A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has [...]
Fine-tune Email Frequency
August 4, 2009 – 11:58 am
When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates [...]
What links can do in your email
July 13, 2009 – 9:49 am
Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
But how can you increase the chance email receivers will actually click and engage with your message?
The key is relevant content of course, but next to that [...]
Use bookmarks to enhance the relevancy in your emails
June 22, 2009 – 11:01 am
A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
A table of contents contains all the different topics covered in your email. That’s why it holds [...]
