9 tips for Landing Page design

Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you [...]

Landing pages - importance and opportunities with testing and optimization

Earlier this week I attended a WSI event in Birmingham, UK where I had the opportunity to hear Stefan Tornquist speaking about optimizing landing pages. Stefan is the research director at MarketingSherpa. Later during this event Chuck Bankoff listed more useful design tips for landing pages. Read about it at the end of this post.
Tornquist opened his [...]

Keep it short & to the point

Motivate your contacts to read your newsletters, by keeping them brief and to the point. We suggest a maximum length of just one A4, no more. Make sure your readers don’t need to scroll more than twice to see the whole message.
Got more interesting stuff to tell? You can always link to landing pages from [...]

Write good, clear and relevant copy

When communicating through email, what you write should be 100% clear. Relevant, compelling and professional. Because we are so used to “dashing off” an email to someone, we sometimes have the tendency to do the same when using email for marketing purposes.
Be aware that this mistake can harm your company’s credibility. Eventually, it could even [...]

Les moyens créatifs pour construire des emails gagnants

Découvrez comment créer un message et une tonalité en parfaite adéquation avec vos groupes cibles.
Au salon MD expo à Paris, Benoit Carlier et Luc Robijns de EmailGarage partageront avec vous quelques uns des cas pratiques et des techniques approuvées par des entreprises telles que Sony Ericsson, Hilton ou encore Unilever. A la fin de la [...]

About magazine covers and creating winning emails

Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing and more. Strategies are conceived and tactical plans are rolled out. At some point all this is translated into deliverables.: print, direct mail, website, SEM, mobile, blog, email etc. Creating communication deliverables that capture the consumer’s attention and makes him dialogue with you or [...]

Use real one-to-one elements in your personalisation

Personalisation is a hot issue for email marketers.
We all know it isn’t all that hard to implement, but how do we get started?
Always keep in mind that you’re talking to an individual.
Here are some basic tips to significantly enhance your one-to-one strategy…
•   Put a person’s name in the ‘from-name’ and ‘from-email   
     address’ fields.
•   Mention this [...]

Offer several content customization options

More and more email marketers start switching from the basic strategy (collect data, send out and cross fingers), to a well-thought strategy with segmented content and targeting. By allowing people to select which content they wish to receive, you’ll increase the opportunity of conversion.
Split up your lists and create segments, based on interest, products, socio-demographic [...]

Write your welcome messages honest and attractive

 More and more people get in contact with companies online. Some new customers are convinced about the value of your company already and ask for email communication immediately. They give the permission to begin a long-term relationship with your company.
How do you react on that? Do you confirm their subscription with a short, boring message? [...]

Use your subject line to get to the point

 Adding a clear and meaningful subject line to your messages is crucial. It will give your recipient a good idea of what your mail is all about.
And in addition to being straight and to the point, also try to keep it as short as you possibly can.
Email clients can only display a limited number of [...]