Decide how well you need to know your contacts

 The amount of information they need to enter can often be the reason why people sign up (or don’t sign up) for your email program.
In a 2007 study, KnowledgeStorm found that 72 percent of buyers felt the “amount of detail in the overview” drove their decision to register for emails. Always keep this general rule [...]

Line length in plain text emails

Email software has the nasty habit of breaking up lines of text in inconvenient places. As a result, your carefully written newsletter can appear like this:
Email software has the nasty habit of breaking up lines of text in inconvenient
places.
As a result, your carefully written newsletter can
appear like this.
The solution is to keep lines short and [...]

Is it worth sending an email correction?

Imagine: you or one of your subscribers notice that your email has an error in it. Bummer. But it’s up to you to determine if sending a correction email is worth the effort. As every situation is unique, we would only recommend sending a correction when your email:

seriously misinforms its recipients;

does not allow recipients to [...]

Keep your list and readers active

Next to bounced and unsubscribed readers, there can be a reduction in your active subscribers. Sometimes your subscribers move from active to inactive. It might go rather unnoticed, but it is a tangible reduction in your list size.

Offer multiple response mechanisms

If you send out newsletters or promotional emails on a regular basis, here’s a tip to fire up your response rate. Make it easy on your readers: make sure they find your email addresses, fax and telephone numbers in the blink of an eye. By all means add clickthroughs to response forms on your web [...]

Finding the right emailing frequency

This is actually a hot topic on our EmailGarage support line: Finding the correct balance between keeping your brand at the top of your customer’s mind and annoying them. Between being an informative source and a spammer.
Actually, a lot of research has been done on this topic. And while some swear by the bi-weekly newsletter, [...]

Advised fonts in email marketing

Copy in Arial 10pt:
Visibility studies indicate that the best fonts for email communications are Arial 10pt and Verdana 10pt. It is highly recommended not to use fonts less than 10pt under any circumstance. If you decide to send your email message in 12pt, use Arial. Arial and verdana are standard default fonts and are therefore [...]

This may be the most important email of the year…

 

 

 

 

Before we’re heading into the holidays, here’s our last tip of 2007: Turn 2008 into a huge success!
All the best,
Your friends at EmailGarage
P.S.: keep a tight grip on your relations next year - send them an e-card too!
 

 

Christmas driven marketing

Christmas holidays are coming. Greeting cards and presents are all around this time of the year. Not surprisingly, they are the ideal way to convey your season’s greetings to your clients.
Haven’t yet decided how to send your best wishes to your relations?
Why not try the free EmailGarage e-cards for a change? They’re a great tool [...]

Use customer data to personalise emails

Studies have shown that the greater number of personalisation elements to an email, the higher the response rates.
Basic personalisation can mean addressing a recipient by their first name. Ultimately, however, true personalisation means delivering emails that are tailored to the specific profile and preferences of each recipient. The types of personalization may vary in approach [...]