Luc Robijns, live from the IDMF - InternetWorld event in London
Yesterday we heard that next year IDMF and InternetWorld were going to take place in two different locations. Probably on the same days somewhere in April 2009. A Brand Republic journalist asked me for my opinion on this and I commented that splitting up these events was [...]
Category Archives: Trends
Integrated marketing is key to building customer dialogues
April 30, 2008 – 5:08 pm
Take part in our email marketing survey & get the full report for FREE.
April 28, 2008 – 4:50 pm
During recent years, EmailGarage has been continuously analysing the evolution and trends in email marketing.
Today we are running our 4th Belgian email marketing survey. In this edition we aim to define the current status of email marketing as a medium. It will help us get a detailed insight into its role within the marketing mix [...]
Will online take over the offline world?
April 28, 2008 – 10:36 am
Since a couple of months now we are travelling the world in search off the online trends of today. I wanted to share my thoughts with you on how I see evolve direct marketing all over the world. We’ve been to Miami, Hannover, Birmingham, Paris, Brussels, Amsterdam and Utrecht. Different places and different trends.
As president [...]
Nederlandse direct marketeer kiest voor internet en e-mail
April 24, 2008 – 11:21 am
Live reporting from TCD 2008 - Direct Marketing Vakbeurs
by Luc Robijns
De resultaten van de DM Media Enquete 2008 zijn gepubliceerd. Het IDMK, E-Profile Marketing en Twinkle voeren elk jaar dit onderzoek uit in Nederland. De uitslagen over de ontwikkelingen in Direct Marketing zijn dit jaar verrassend.
De direct marketeer gaat in 2008 zijn uitgaven voor websites [...]
User Generated Content and Social Networks transform media ecosystem (IAB report)
April 20, 2008 – 9:28 pm
The IAB has released the “User-Generated Content and Social Media Advertising Overview”
Its purpose is to outline how UGC and social media have changed the digital consumer and advertiser experience.
User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when marketers controlled the communication and path between advertisement and consumer. [...]
EmailGarage welcomes another Belgian innovation: Radionomy, DIY radio!
April 18, 2008 – 9:19 am
At an IAB meeting yesterday evening I met with Gilles Bindels. He announced the launch of his newest project: Radionomy.
On the Radionomy site, everyone is able to create its own internet radio station. To do this, you can tap into the contents of the vast music libraries available. You can add your own musical creations, audio [...]
EmailGarage workshop combines live and online meeting!
April 16, 2008 – 1:05 am
Yesterday the offices of EmailGarage were the scene of an interactive workshop based on our Email Marketing Summit ‘08 visit in Miami.
Via our blog and weekly tipmail we invited people to attend this workshop and learn more about next-level email marketing. The Summit brought together a broad variety of passionate internet marketers. We discovered a [...]
Jump into the next level of email marketing this Monday
April 11, 2008 – 11:14 am
This Monday, you’ll bring your email marketing knowledge to the next level!
Mark this Monday April 14 in your diary! That’s the day you need to attend a workshop full of tips, cases and innovative news about next-level email marketing!
From 2 PM to 5 PM you’re up for a fantastic show crammed with slides, inspiring discussions and useful [...]
Strategic partnership between EmailGarage and The Marcom Factory
April 9, 2008 – 8:02 pm
Efficient, Integrated Multi-Channel Communication - Direct Marketing on a Higher Level
EmailGarage and The Marcom Factory have decided to enter into a strategic alliance. From now on, the two firms will jointly offer their products and services. Combining the e-mail campaign manager of EmailGarage and the web-to-print solutions of The Marcom Factory opens up unprecedented opportunities [...]
Les entreprises françaises, sont-elles entrées dans la nouvelle ère du marketing direct? Les résultats de l’étude MD expo 2008.
April 2, 2008 – 1:58 pm
- Luc Robijns en direct du salon MD expo à Paris -
Voici aujourd’hui les résultats d’une étude que MD expo et l’Union des Annonceurs (UDA) ont menée. 244 répondants annonceurs issus d’un fichier d’utilisateurs du marketing direct ont participé du 3 au 16 mars 2008 à cette enquête on line.
Le marketing direct classique, et plus [...]
