Respect your mobile email readers

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe [...]

The Relationship Marketing Congress underlines EmailGarage’s belief in relevant messaging

Today EmailGarage is proud to be a part of the Relationship Marketing Congress, organised by Stichting Marketing. This yearly congress is all about relevant marketing cases and presentations that touched the audience or built a unique conversation.
Visitors can attend presentations about customer targeting, audience participation, online behavioural targeting, B2B customer relationship building, combined with interactive [...]

Whitelisting vs. Reputation Management

In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it [...]

The IAB email marketing cookbook 2009

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!
You can order the Cookbook here:
The Dutch Version
The French version

Use e-coupons to increase product buys

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
 
E-coupons are the ideal channel to generate traffic to your shop and convince potential buyers to make a purchase. Those coupons are [...]

New offices in Amsterdam and Paris

Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.
From now on you can also reach us here http://www.emailgarage.com/html/about_contact_us.asp
We will be glad to help you with your email marketing, deliverability, renderability and integration needs.

Create relevant email marketing campaigns

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
 
A JupiterResearch study unveiled that – despite the extra costs – engaging your audiences in more relevant communications [...]

Start 2009 with a dialogue

 

EmailGarage thinks that 2009 will be – more than ever – about dialogues.
That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created [...]

Online marketing trends for 2009

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.
Traditional marketing techniques will have to be re-modelled and new marketing will gain more weight.
Email Marketing will boom in 2009!  
Sounds like good news for us, but there are still some action points:

Design and renderability are becoming more and more important
Deliverability [...]

Verslag van het 27ste Internationaal Marketingcongres van de Stichting Marketing

Gent, 5 en 6 december 2008
Enkele garagisten van het EmailGarage team zijn aanwezig op het 27ste Internationaal Marketingcongres in Gent.  Thema dit jaar is authenticiteit. Nog tot zaterdagnamiddag komen interessante sprekers aan bod. Samenvattingen van de presentaties vind je op de site van De Standaard.