EmailGarage welcomes another Belgian innovation: Radionomy, DIY radio!

At an IAB meeting yesterday evening I met with Gilles Bindels. He announced the launch of his newest project: Radionomy.
On the Radionomy site, everyone is able to create its own internet radio station. To do this, you can tap into the contents of the vast music libraries available. You can add your own musical creations, audio [...]

EmailGarage workshop combines live and online meeting!

Yesterday the offices of EmailGarage were the scene of an interactive workshop based on our Email Marketing Summit ‘08 visit in Miami.
Via our blog and weekly tipmail we invited people to attend this workshop and learn more about next-level email marketing. The Summit brought together a broad variety of passionate internet marketers. We discovered a [...]

Jump into the next level of email marketing this Monday

This Monday, you’ll bring your email marketing knowledge to the next level!
Mark this Monday April 14 in your diary! That’s the day you need to attend a workshop full of tips, cases and innovative news about next-level email marketing!
From 2 PM to 5 PM you’re up for a fantastic show crammed with slides, inspiring discussions and useful [...]

Strategic partnership between EmailGarage and The Marcom Factory

Efficient, Integrated Multi-Channel Communication - Direct Marketing on a Higher Level
EmailGarage and The Marcom Factory have decided to enter into a strategic alliance. From now on, the two firms will jointly offer their products and services. Combining the e-mail campaign manager of EmailGarage and the web-to-print solutions of The Marcom Factory opens up unprecedented opportunities [...]

Les entreprises françaises, sont-elles entrées dans la nouvelle ère du marketing direct? Les résultats de l’étude MD expo 2008.

- Luc Robijns en direct du salon MD expo à Paris -
Voici aujourd’hui les résultats d’une étude que MD expo et l’Union des Annonceurs (UDA) ont menée. 244 répondants annonceurs issus d’un fichier d’utilisateurs du marketing direct ont participé du 3 au 16 mars 2008 à cette enquête on line.
Le marketing direct classique, et plus [...]

Le marché Français du marketing direct et relationnel représente près de 13 milliards d’euros. E-mailing y représente 170 millions d’euros.

- En direct de MD expo à Paris -
Selon le nouvel indicateur de France Pub/UFMD au sein du marché de la communication directe, le marketing direct papier représente 75% des dépenses, les actions intégrant un média réponse dans les grands médias 18% et Internet 7%.
Cette hiérachie des 3 vecteurs s’inverse quand on analyse les évolutions [...]

From Brussels with love: e-integration

Last April 18th and 19th E-business Expo took place in Brussels, Belgium. E-business Expo is a brand new event and trade fair where e-marketing and marcom professionals from the Benelux countries meet.
As the leading Belgian email service provider our EmailGarage team attended the event to showcase our multilingual email campaign platform. It was my intention [...]

Let’s hope for a green CeBIT this year

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover
CeBIT, Europe’s biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors.

One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to green IT. [...]

3 days of Miami Summit packed in a 2 hours workshop

Exclusive event from EmailGarage
Live blogging from the MarketingSherpa Email Summit 08 in Miami is over. We hope you enjoyed it, but that was only the beginning. Now we can start sharing what we heared and saw with everybody who wants to be informed with the hottest stuff and newest innovations in interactive marketing.
All this gathered [...]

Day 4 - part 2: Michon (Unilever Belgium) speaks at the summit

Live blog from the MarketingSherpa Email Summit ‘08 in Miami
During the last day I attended an early session about spam complaints and how to handle them. I’m glad I didn’t miss that one. Here are some interesting findings from a recent study presented at the Summit…

21% of the people use the spam button, rather than [...]