Comments for EmailGarage

Comment on 9 tips for Landing Page design by Pagealizer

Pagealizer — Thu, 08 May 2008 13:42:20 +0000

Once people reach your landing page its important to understand their behavior. This is where http://www.pagealizer.com/ comes in. Pagealizer shows how long people stay on your page with bounce rate distribution charts, how far visitors scrolled down your page (did you manage to grab their attention in the first paragraph? how much of your copy did they read?) and where people clicked (which call to action really triggered an action). check us out

Comment on Best practice: Mitsubishi Outlander magazine by Teana Driver

Teana Driver — Sun, 04 May 2008 20:33:43 +0000

Good strategy. But still, to whom it likes Mitsubishi Outlander, and who is not.

Comment on Integrated marketing is key to building customer dialogues by David

David — Fri, 02 May 2008 20:54:50 +0000

Luc,

I attended the IDMF and Internet World and I also read the Brand Republic article. And I think you’ve miss understood what has happened. There is an integrated plan - IDMF and the new show E Commerce and Digital Marketing Expo and the Data Security Show - (Infosecurity) are all coming together. Three events under one roof, very much an integrated offering I think.

Comment on Will online take over the offline world? by MaghiarDigiCreatics

MaghiarDigiCreatics — Tue, 29 Apr 2008 21:26:28 +0000

I would add that different sector players are on different level. Eg. IT companies and let’s say some of the banks are using very mature webanalytic softwares. But it also depends on the target audience. If you target teens or YAs you definetely cannot ignore internet from marketing mix.

So I guess it is difficult to talk in general about the topic. But I can agree with you that due to the convergence of the assets, online and offline mix will create the customer experience. And your task is to manage it.

Comment on Will online take over the offline world? by Steve Nelson

Steve Nelson — Mon, 28 Apr 2008 13:10:18 +0000

great post,
i think the best performing businesses will be those who incorporate ALL of the online disciplines - personalization, metrics, database etc. easy enough to say but harder to execute!

on and offline marketing i believe work best when conducted in tandem but of course this would all depends on the business vertical. be interesting to know what other think.

Comment on Will online take over the offline world? by John smith

John smith — Mon, 28 Apr 2008 12:59:03 +0000

Great post and useful information provided. Publishing industry also following these new mediums to circulate their publication to increase their readership rate. In these days, online readers are increased rapidly and looking for e-editions of all print publications. Publishers are taking the companies help like http://www.pressmart.net to publish over these new technology mediums.

Comment on Landing pages - importance and opportunities with testing and optimization by Landing pages zijn de sleutel tot hogere conversie | Zoekmachine Marketing Nieuws

Mon, 21 Apr 2008 13:20:24 +0000

[...] Waarom wordt er niet meer aandacht aan besteed? Is er een gebrek aan motivatie, tijd of kennis? Een recente blogpost op de EmailGarage marketing blog gaat in op hoe je er werk kan van maken. Dit alles aan de hand van praktische aanbevelingen van o.a. Stefan Tornquist, research director bij MarketingSherpa en Chuck Bankoff. Een korte introductie De trafiek op landing pages kan van verschillende bronnen komen: advertenties, email campagnes, bannering, zoekmotoren, POS,… Aan creatie, productie en media worden belangrijke budgetten gespendeerd. Landing pages daarentegen krijgen minder aandacht en sluiten dikwijls niet naadloos aan op de reeds geleverde inspanningen. Nochthans stelt Tornquist dat het optimaliseren van je landing pages gemiddeld 40% meer conversie oplevert. In de aangehaalde blogpost wordt verder ingezoomd op het schrijven van kopij voor landing pages, design, de lengte van registratieformulieren, geschikt beeldmateriaal en andere succesfactoren en … ‘campaign killers’. Meer info. [...]

Comment on Landing pages - importance and opportunities with testing and optimization by Steve nelson

Steve nelson — Thu, 17 Apr 2008 11:58:49 +0000

Thanks for making this post, i’ve been an advocate of landing pages for some time. however, its hard to convince clients to introduce LPs to the email marketing strategy. most still dont see the importance of a LP and see them as just another expense. Maybe the Marketing Sherpa report will help us reaffirm our claims!

Comment on Landing pages - importance and opportunities with testing and optimization by Pagealizer

Pagealizer — Wed, 16 Apr 2008 12:31:24 +0000

For more landing page metrics i would like to introduce http://www.pagealizer.com .
There are a lot of site analytic programs but they all lack a very important metric in their charts and tables - do people actually read the web page they are visiting. This is where pagealizer comes in. We show you in great detail how long people stay on your page, how far they scrolled down the page and where they clicked. Check us out

Comment on In search for some French visitors :-) by hourmand

hourmand — Thu, 03 Apr 2008 17:48:38 +0000

Hi!
…no way … at least 1 french visited your stand today. Thanks for your welcome and information
i’m about to have a look on the presentation which held yesterday … then back with my comments

Have a nice trip back to Overijse
Regards

FrAn