Does your email marketing program let you use data downloads for your management reporting easily?
Or do you have to invest valuable time into putting that information together yourself?
If you’re using an in-house system, you should consider automating this aspect with a reporting tool. And if you’re about to start using an ASP-based platform, make sure it includes extensive reporting functionality – like EmailGarage does. It will prove to be essential for measuring your campaign activities and will help you to get to know your contacts better.
Reporting tools make life easier for you. Rather than spending your time pulling figures into a spreadsheet yourself, let a reporting tool handle that aspect of email optimisation.