Some company policies imply that every employee uses the same email signature. And very rightly so! The email signature is a cheap and easy way to help you personalise and promote your corporate identity.
But a well-crafted email signature has got some other significant advantages. A good email signature contains the sender’s contact information. That way the addressee is able to react to your email and you don’t even have to bother retyping your contact information in the email message itself.
The email signature also gives you the opportunity to announce a temporary promotional campaign.
If you are communicating with your contact anyway, why not take the occasion to tell him about your newest product.
And don’t worry: most email clients allow you to automatically append an email signature to each outgoing message.
Conclusion: Email signatures make your emails look more professional – they strenghten your corporate identity.