Visual subject lines???

Advenix just released VisualSubject, a graphical “billboard” that drops down from the email subject line.
(To see how it works, visit

Is it an interesting application, providing graphical information in the subject line to help the email stand out from the clutter or a possible new way for spammers to drop undesired content in your mailbox?

Would you use it? What is your opinion?

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