Visual subject lines???

Advenix just released VisualSubject, a graphical “billboard” that drops down from the email subject line.
(To see how it works, visit http://www.advenix.com/visualsubject.)

Is it an interesting application, providing graphical information in the subject line to help the email stand out from the clutter or a possible new way for spammers to drop undesired content in your mailbox?

Would you use it? What is your opinion?

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