Offer multiple response mechanisms

If you send out newsletters or promotional emails on a regular basis, here’s a tip to fire up your response rate. Make it easy on your readers: make sure they find your email addresses, fax and telephone numbers in the blink of an eye. By all means add clickthroughs to response forms on your web site. Works like a charm. And before you hit that send button:  double-check if all contact points are in working order.

But it ain’t over ‘till it’s over: don’t postpone replying to all responses that arrive in your mailbox – your contacts are hungry for the information they’re after.

Conclusion: Offer multiple response mechanisms and respond to possible interactions as soon as you possibly can.

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