Monthly Archives: February 2008

3 days of Miami Summit packed in a 2 hours workshop

Exclusive event from EmailGarage Live blogging from the MarketingSherpa Email Summit 08 in Miami is over. We hope you enjoyed it, but that was only the beginning. Now we can start sharing what we heared and saw with everybody who wants to be informed with the hottest stuff and newest innovations in interactive marketing. All […]

Day 4 – part 3: an email marketers bloggers dinner

Live blog from the MarketingSherpa Email Summit ‘08 in Miami After the Summit we had dinner at Miami Beach. What an experience! And not just because of the food, it were my table companions who really made it worth my while. All those email marketing bloggers together, sharing their passion for a wonderful thing called […]

Day 4 – part 2: Michon (Unilever Belgium) speaks at the summit

Live blog from the MarketingSherpa Email Summit ‘08 in Miami During the last day I attended an early session about spam complaints and how to handle them. I’m glad I didn’t miss that one. Here are some interesting findings from a recent study presented at the Summit… 21% of the people use the spam button, […]

Day 4: relevancy, first impressions and other crucial email tips

Live blog from the MarketingSherpa Email Summit ‘08 in Miami Today Michon Van Doorn followed the other presentations on the Email Marketing Summit ‘08 with great interest. In addition to that, she also presented her case in an excellent way. Read her thoughts and findings on the first two days at the Summit, with a […]

Day 3 – part 2: segmentation is king

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” I’ve attended several presentations this afternoon. Some weren’t all that interesting, others turned out to be very inspiring! My most remarkable impression of today is that deliverability and rendering are no longer hot topics in the US. They have been the last 2 years, but […]

Day 3: new objectives in email marketing for 2008

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” We kicked off the day with a short, but very clear update on the new objectives in email marketing for 2008. These findings are based on in-depth research conducted by MarketingSherpa and a few of its partners.   Interesting content, without doubt, but take into […]

Day 2: email capture, optimization and landing pages

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami”  I already met some very interesting people during my very early breakfast. It’s clear that US companies are closely watching the European market and try to understand how we handle multi-lingual campaign management. Since most of the the email marketing platforms are uni-lingual (English). They […]

Day 1: The transfer from Brussels to Miami

“Live blog from the MarketingSherpa Email Summit ‘08 in Miami” Tomorrow the MarketingSherpa Email Summit in Miami finally kicks off. I will share my thoughts and activities on this prestigious event, built and visited by leading-edge email marketing specialists from all over the world. Today, the trip starts. I’m excited. We had a pretty rough […]

Use your subject line to get to the point

 Adding a clear and meaningful subject line to your messages is crucial. It will give your recipient a good idea of what your mail is all about. And in addition to being straight and to the point, also try to keep it as short as you possibly can. Email clients can only display a limited […]

Decide how well you need to know your contacts

 The amount of information they need to enter can often be the reason why people sign up (or don’t sign up) for your email program. In a 2007 study, KnowledgeStorm found that 72 percent of buyers felt the “amount of detail in the overview” drove their decision to register for emails. Always keep this general […]