There is a statement that says “satisfied clients are a condition for a loyal customer database.” We are getting more and more convinced about the fact that there is a large amount of unhappy clients that still keeps on buying products or services. “They still buy, so what’s the problem?” some of you might ask?
Keep in mind that client satisfaction is an essential part of the relationship between a company and a client. By guarding your client satisfaction you can prevent your brand from wrong prejudices, negative buzz and a bad image.
Client satisfaction can be related directly to the product or service, but can also depend on service, event experiences, sales environment experiences or event driven issues. Sometimes even small details can create tension. Details that can be solved easily, and that’s why it is so important to know what your customers are thinking.
Email is a very interesting tool to measure and discover these client satisfaction situations. Every company should be thinking about a scenario to reach and interact with their customers about every important corporate activity.
Lots of people already use email in their prospect phase or as a first contact tool, but take a look forward and discover it can be used in a much wider range.
Small efforts as a thank you-email after an event or a purchase can create a very strong satisfied client base build on trust and confidence. Because they will get the feeling they live and feel your brand the way they like, they will feel recognized and respected.
You have an interesting alert for your clients? Than communicate it. Thank you-emails, satisfaction surveys, reminder emails, correction or apology-emails, confirmation emails, … Different opportunities are there, ready to be used.