Monthly Archives: March 2008

Les moyens créatifs pour construire des emails gagnants

Découvrez comment créer un message et une tonalité en parfaite adéquation avec vos groupes cibles. Au salon MD expo à Paris, Benoit Carlier et Luc Robijns de EmailGarage partageront avec vous quelques uns des cas pratiques et des techniques approuvées par des entreprises telles que Sony Ericsson, Hilton ou encore Unilever. A la fin de […]

About magazine covers and creating winning emails

Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing and more. Strategies are conceived and tactical plans are rolled out. At some point all this is translated into deliverables.: print, direct mail, website, SEM, mobile, blog, email etc. Creating communication deliverables that capture the consumer’s attention and makes him dialogue with you or […]

Use real one-to-one elements in your personalisation

Personalisation is a hot issue for email marketers. We all know it isn’t all that hard to implement, but how do we get started? Always keep in mind that you’re talking to an individual. Here are some basic tips to significantly enhance your one-to-one strategy… •   Put a person’s name in the ‘from-name’ and ‘from-email    […]

From Brussels with love: e-integration

Last April 18th and 19th E-business Expo took place in Brussels, Belgium. E-business Expo is a brand new event and trade fair where e-marketing and marcom professionals from the Benelux countries meet. As the leading Belgian email service provider our EmailGarage team attended the event to showcase our multilingual email campaign platform. It was my […]

Offer several content customization options

More and more email marketers start switching from the basic strategy (collect data, send out and cross fingers), to a well-thought strategy with segmented content and targeting. By allowing people to select which content they wish to receive, you’ll increase the opportunity of conversion. Split up your lists and create segments, based on interest, products, […]

PR agencies do like email!

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover I had several PR agencies asking EmailGarage for info today at CeBIT and it got me thinking. Email marketing is not only for commercial purposes. What is really important for a PR agency? Knowing the quality of the recipients address, knowing that the message was read, etc. […]

Let’s hope for a green CeBIT this year

Live blog from CeBIT ‘08 Global technology Exhibition in Hannover CeBIT, Europe’s biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors. One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to […]

Write your welcome messages honest and attractive

 More and more people get in contact with companies online. Some new customers are convinced about the value of your company already and ask for email communication immediately. They give the permission to begin a long-term relationship with your company. How do you react on that? Do you confirm their subscription with a short, boring […]