Offer several content customization options

More and more email marketers start switching from the basic strategy (collect data, send out and cross fingers), to a well-thought strategy with segmented content and targeting. By allowing people to select which content they wish to receive, you’ll increase the opportunity of conversion.

Split up your lists and create segments, based on interest, products, socio-demographic data, etc. Then you can feed these different segments with more relevant content. The next step is to integrate these different options in email signup and unsubscribe pages.

Conclusion: Offering several options will give subscribers the opportunity to receive only well-selected content and it will increase the reliability of your lists on long term.

One Comment

  1. Posted March 13, 2008 at 10:02 am | Permalink

    You choose which content to keep via the check boxes, giving you more space on your destination disc for essential content. Email Marketing


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