Use real one-to-one elements in your personalisation

Personalisation is a hot issue for email marketers.
We all know it isn’t all that hard to implement, but how do we get started?

Always keep in mind that you’re talking to an individual.
Here are some basic tips to significantly enhance your one-to-one strategy…

•   Put a person’s name in the ‘from-name’ and ‘from-email   
     address’ fields.
•   Mention this named individual in the contact info.
•   Get an individual to sign the newsletter.
•   Use a photo of him/her in the email.
•   Write in a personal individualized style and tone of voice.
•   Go easy on the use of ‘we’ and ‘our’. Try using the word ‘I’ 
     instead.

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