The quest for successful email marketing – Meet Benoit in Paris.

– Live from MD expo in Paris –

I just finished my presentation “Creative ways to construct winning emails” (in French as this works better over here in Paris).  All went very well. Some people paid us a visit immediately at the stand afterwards. The room was slightly overbooked. Sorry for these people sitting on the floor 😉 . We made the connection between the cover design of a magazine and a successful email template (see also a previous post). It really caught the attention of the audience. My objective was also to present some best practices and finish with a quick introduction of “ who is EmailGarage? ”…. Mission completed 🙂

Interesting questions were asked after the conference about our email campaign manager:

How do you deal with spam and deliverability? I told people about our SpamCheck and Email Interaction & Health Score. For more details go here.

Is it possible to fetch the home page of a website in the EmailGarage tool? Sure. Basics.

Is there a limit to the creation of the scenarios? Not at all. Learn all about it here.

And a question about advanced personalization taking into account personal preferences and behavioral information was definitely the most enjoyable. Here we touch at the core differentiator of our email campaign manager. Our innovative label-technology really makes a difference. Multiple labels can be applied to each contact and each label can be used as the foundation of an email campaign. A solid marketing data intelligence framework  can be created this way.

Some people also requested to get the presentation. We will post it shortly!

Write to you later!


One Comment

  1. Posted April 2, 2008 at 3:59 pm | Permalink

    Gellie zet goe bezig precies…

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