When communicating through email, what you write should be 100% clear. Relevant, compelling and professional. Because we are so used to “dashing off” an email to someone, we sometimes have the tendency to do the same when using email for marketing purposes.
Be aware that this mistake can harm your company’s credibility. Eventually, it could even cost you valuable leads and potential sales. Whether mass distributed or one-to-one, every email has an objective to achieve and is a
reflection of your company’s good name, brand and identity.
Conclusion: Make sure the copy supports your objectives and promotes your brand at any given moment.