Motivate your contacts to read your newsletters, by keeping them brief and to the point. We suggest a maximum length of just one A4, no more. Make sure your readers don’t need to scroll more than twice to see the whole message.
Got more interesting stuff to tell? You can always link to landing pages from your email. They are perfect for sharing extra information linked to the topics in your email. And what’s even better: landing pages have the extra advantage that you can neatly track all the click-through behaviour.
Conclusion: thanks to landing pages, you can keep your emails short and attractive. And what’s more: they give away who your loyal readers are!