Monthly Archives: June 2008

Smart (and legal) ways to collect email addresses

If you have a website, you are most likely collecting the email addresses of site visitors on your home page and your other web pages, right? For those among you who don’t have a web site, there are other smart ways to collect email addresses at every possible point of customer contact: 1. Have people […]

10 Offline ways to build your permission-based list

Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must be imaginative in their approach to expand their list. Here are some often overlooked offline ways to build your list: 1. Use Direct Mail and Catalogs […]

Van den Wijngaert wint Ultimate KMO Makeover

Van den Wijngaert wint volledig nieuwe IT omgeving, website en verfraaiing van kantoor. De firma uit Keerbergen is de winnaar geworden van de campagne Ultimate KMO Makeover 2008. Ultimate KMO Makeover is een actie die op getouw werd gezet door Microsoft en partners zoals EmailGarage om te peilen naar de stabiliteit en het gebruik van […]

Email marketing reaches 90% of Belgian internet users

– A joint survey amongst Belgian internet users and businesses carried out by EmailGarage and iVOX confirms email marketing as a mature marketing communications medium. – 90% of internauts subscribe to at least one electronic newsletter, 75% of them subscribe to 3 – 4 newsletters. – Personalization and ‘identification with’ customers prove to be key […]

IAB survey reveals Europe is fastest growing online market

Online advertising in Europe grows 38% in one year.  Europe 27 should finish between 11 and 12 Billion € in 2007 closing the gap with US market (tipped at some 13-14 Billion €). IAB Europe/PWC early findings show average growth rate year on year. The preliminary findings of the European AdEx survey (conducted by IAB […]

Use interesting content to gather valuable data.

Whitepapers, cases or e-books make a terrific strategy to increase your brand awareness. What’s more: they create an excellent opportunity to communicate about your company’s strengths. Providing this info not only offers added value to the recipient,  it ‘s also an efficient way to collect or update their contact data.