Smart (and legal) ways to collect email addresses

If you have a website, you are most likely collecting the email addresses of site visitors on your home page and your other web pages, right?

For those among you who don’t have a web site, there are other smart ways to collect email addresses at every possible point of customer contact:

1. Have people sign a (paper) guest book
2. Ask for an email address whenever you offer customer service or support calls
3. Gather email addresses through invoices, brochures, customer surveys and feedback forms
4. Put a “leave your card here” box in your booth at trade fairs and events.

And here’s our bonus tip: put a “join our mailing list” call-to-action in the email signature of your regular correspondence. Just ask the recipient to simply reply to your email with “sign me up” as a subject line.

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