Why the hell would you use a noreply email address?

In many email marketing campaigns a noreply email address is used.

Why would you do that?
– Do you want to miss the deal of a lifetime, because they can’t reply?
– Do you want to enter the spamlists, because people didn’t want to hit the unsubscribe link?
– Don’t you want to get feedback of your readers?
– Do you want your reader to receive an automated response email on their out of office?
I always thought that the sole purpose of an email marketing campaign was to create response.
And response is not only clicking on a link or filling in a form. It can also be contacting you by phone or replying to your emails.
So don’t block it!
Sure I know why people use a noreply address. It’s easier not to respond instead off searching for a real reply within all the out of offices. What the hell, nobody said it would be easy and you can use rules to filter out those out of office messages.
So next time you send out your email campaign, it’s up to you.
You can go for the easy way, but not the customer friendly way or you use a real reply and put a little effort in managing your customer relationship.

Kenny Van Beeck


  1. Posted July 29, 2008 at 12:26 pm | Permalink

    Couldn’t agree more!! Great way of putting it!

  2. Posted October 18, 2008 at 2:43 am | Permalink

    Instead of using a no-reply address, you should use a reply-to address. A great way to handle all these incoming messages is a service like Email Center Pro, which allows multiple users to manage an inbound email load. You can also easily do things like filter out auto-responses, etc. as Kenny mentions.

  3. Posted April 22, 2009 at 11:24 pm | Permalink

    Someone told me I had a noreply email address and I do not know how to change it or where? Can anyone help me?

  4. Jon
    Posted November 10, 2009 at 5:24 am | Permalink

    Also note that sometimes no-reply is used in automated emails that should not need a reply, such as confirming that your enquiry was sent, or order confirmation.

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