What’s the real value of testing? Remember how, when we took tests in high school, we were more concerned with the grade we got rather than what we learned.
Really, how often did you rethink your wrong answers and go searching for the right ones? However, when it comes to testing your email marketing efforts, your goal for testing an element has to be to actually take the lesson learned and apply it. Otherwise, you’re testing just for the sake of it.
And who really wants to do that? Learn from your mistakes. And take advantage of your newfound knowledge to lift your email marketing to a next level.