Use the force of testimonials

Nothing convinces more than some good references. When your message is endorsed by one of your customers, their objectivity and independence from your company will boost your credibility.

Testimonials are most powerful when they come from people the recipient can relate to. For a business-to-business mail campaign for example, using a testimonial from someone
within the same industry is more likely to make the recipient identify with the main message in the mailpiece.

Here’s one from a client of ours that works well with ICT companies: “By using EmailGarage, RealDolmen is able to achieve greater client satisfaction and guarantee a long time customer relationship.” Birgit Roels – Marketing Project Manager RealDolmen

So, dig into your address book and get in touch with some of your loyal customers and let them have their say. It will not go unnoticed…

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