Monthly Archives: October 2008

“There’s no point in creating yet more marketing silos, integration brings the power to actually move the needle.”

I read this statement from Jim Novo as a comment on a Ron Shevlin post about new ways of unconventional marketing. Novo’s comment gave me some food for thought. After all what is the use of non-stop adoption of new kinds of marketing media if we (as marketeers) do not understand and/or do not know how […]

In-mail video streaming

We get a lot of questions if it is possible to produce “wow-effect” video emailing campaigns. Guess what, it’s not that simple. Just a few email clients are really able to render (visualize) video streaming in emails. On top of that several video formats can be used, going from flash to mpegs. We all know […]